Avery Cochrane Released Alt-Pop Banger, Griever, With A Striking New Music Video

On The Table Read Magazine, “the best arts and entertainment magazine UK“, Avery Cochrane released her latest emotive banger “Griever”—a cathartic, upbeat anthem of retroactive rage and delayed heartbreak—complete with a striking music video.

Seattle-based queer alt-pop and indie-pop artist Avery Cochrane is continuing her rapid rise with the release of her latest single and music video, “Griever,” out now via S-Curve Records.

Building on Viral Success

Fresh from the massive success of her previous track “Shapeshifting on a Saturday Night,” which earned spots on major playlists like Spotify’s ‘Best of Fresh Finds Pop 2025’ and amassed over 15 million views on TikTok, Avery delivers another standout release. That earlier single also landed a licensing placement in Amazon’s BookTok-inspired series “Off Campus” for its spring launch, further boosting her profile in the indie pop scene.

The Emotional Core of “Griever”

“Griever” is an upbeat yet deeply emotive alt-pop track that channels retroactive rage and sorrow. It explores the intense feelings that surface after an unexpected encounter with someone from the past who caused harm—capturing all the unspoken words and delayed fury that emerge days later. The song blends cinematic production with raw, confessional lyricism, highlighting Avery’s signature ability to turn personal vulnerability into relatable, anthemic pop.

The accompanying music video amplifies the track’s emotional depth with a cinematic narrative. It features Avery navigating the city alongside friends, including scenes in a photo booth that reflect themes of inner confrontation, release, and emotional processing. The visuals provide a fitting companion to the song’s blend of empowerment and introspection.

A Rising Star’s Journey

Avery Cochrane has quickly established herself as one of the most compelling emerging voices in pop. Known for her dynamic lyricism, magnetic live performances, and a sound that balances timeless pop sensibilities with raw human experience, she has drawn attention through singles like the bold queer anthem “Existential Crisis at the Tennis Club” and the irresistibly catchy “Shapeshifting on a Saturday Night.”

Her live credentials include performing at Bumbershoot alongside acts such as Weezer, Tennis, Janelle Monáe, and Sylvan Esso, as well as opening for AJR. Looking ahead, she is scheduled to take the stage at SXSW in March 2026, marking another key milestone in her growing career.

Looking Toward the Future

With “Griever” solidifying her momentum, Avery is set to release her debut EP, “Male Validation and Other Drugs,” in March 2026. This upcoming project promises more of the witty, arena-ready songwriting and powerful vocals that have defined her work so far.

As one of the most exciting LGBTQ+ voices in emerging pop, Avery Cochrane appears poised for a breakout year. “Griever” not only showcases her evolution as a songwriter and visual storyteller but also positions her for bigger stages and wider recognition throughout 2026.

Find more from Avery Cochrane now:

https://www.instagram.com/avercc

https://www.tiktok.com/@averycochranehq