Best Locations To Visit In Italy

On The Table Read Magazine, “the best entertainment eBook magazine UK“, Italy’s hidden gems, like Gorizia, Pompeii, Versilia, Gargano, Via Francigena, Cinque Terre, and the northern lakes, captivate Italians and tourists with their rich history, stunning landscapes, and authentic charm, making Italy an irresistible destination for diverse, unforgettable experiences.

Italy, with its intoxicating blend of ancient history, breathtaking landscapes, and world-renowned cuisine, remains a top holiday destination for travelers worldwide. From the rolling hills of Tuscany to the shimmering Amalfi Coast, Italy’s allure is undeniable. Yet, beyond the well-trodden paths of Rome, Venice, and Florence lie lesser-known destinations that Italians themselves cherish.

According to a surge in searches on Readly, a newspaper and magazine app boasting over 8,000 titles, Italians are seeking out unique spots that combine cultural richness, natural beauty, and historical intrigue. Here, we explore these hidden gems—Gorizia, Pompeii, Versilia, Gargano, Via Francigena, Cinque Terre, and the northern Italian lakes—delving into what makes each special for both Italians and tourists, and why Italy itself is an unparalleled destination.

Why Visit Italy?

Italy’s appeal lies in its diversity and depth. It’s a country where you can wander through ancient ruins in the morning, savor a plate of handmade pasta by afternoon, and watch the sunset over dramatic cliffs or serene lakes by evening. The cuisine, rooted in fresh ingredients and regional traditions, is a global favorite, from creamy risottos in the north to fiery pizzas in the south.

Italy’s landscapes are equally varied, offering everything from rugged mountains to pristine beaches. Its cultural heritage spans millennia, with Roman, Renaissance, and medieval treasures around every corner. For Italians, holidaying at home means rediscovering their own backyard, while for tourists, it’s a chance to immerse in a country that feels like a living museum. Add to that Italy’s warm hospitality and vibrant local traditions, and it’s no wonder why it captivates millions each year.

Best Locations To Visit In Italy

Gorizia: A Medieval Border Town with a Modern Twist

Nestled in northeastern Italy, Gorizia is the most searched destination among Readly’s Italian subscribers, and it’s easy to see why. This medieval border town, split in 1947 into Gorizia (Italy) and Nova Gorica (Slovenia) after World War II, is a cultural crossroads with a fascinating history. Its cobblestone streets, historic castle, and Austro-Hungarian architecture draw Italians seeking a blend of Italian and Slavic influences. The town’s designation as a 2025 European Capital of Culture alongside Nova Gorica has amplified its appeal, promising festivals, art exhibitions, and cross-border events.

For Italians, Gorizia offers a chance to explore their country’s complex past while enjoying its vibrant present. The town’s proximity to Slovenia allows for unique day trips, and its local cuisine—think goulash alongside Italian polenta—reflects its dual heritage. Tourists are equally enchanted by Gorizia’s understated charm, from the serene Isonzo River to the medieval castle offering panoramic views. Its relative obscurity compared to Venice, just a short drive away, makes it a peaceful retreat for those seeking authenticity without the crowds.

Pompeii: A Window into Ancient Rome

Pompeii, the second most popular destination, is a magnet for history enthusiasts. This ancient city, frozen in time by the eruption of Mount Vesuvius in 79 AD, is a UNESCO World Heritage Site that captivates both Italians and international visitors. Recent archaeological discoveries, like a luxurious private bathhouse with intricate mosaics and multiple pools, believed to belong to a prominent politician, have reignited interest in the site. For Italians, Pompeii is a source of national pride, a tangible link to their Roman roots. Its proximity to Naples and the Amalfi Coast makes it an accessible yet profound getaway.

Tourists flock to Pompeii for its unparalleled glimpse into ancient life—well-preserved villas, amphitheaters, and even graffiti offer a vivid picture of Roman society. Walking its stone streets, visitors can almost hear the echoes of daily life abruptly halted nearly two millennia ago. The site’s ongoing excavations ensure there’s always something new to discover, making it a must-visit for anyone fascinated by archaeology or history.

Versilia: Tuscany’s Coastal Gem

Versilia, a chic coastal resort area in Tuscany, is sandwiched between the dramatic Apuan Alps and sandy beaches along the Tyrrhenian Sea. Italians love Versilia for its blend of glamour and relaxation—think elegant beach clubs, vibrant nightlife, and proximity to cultural hubs like Pisa and Lucca. Towns like Viareggio and Forte dei Marmi are particularly popular, offering high-end shopping and dining alongside family-friendly beaches.

For tourists, Versilia is a perfect mix of natural beauty and sophistication. The Apuan Alps provide hiking opportunities with stunning coastal views, while the beaches are ideal for sunbathing or water sports. Art lovers can explore nearby Pietrasanta, a hub for sculptors and galleries. Versilia’s appeal lies in its versatility—it’s as suited for a romantic getaway as it is for a family vacation, making it a year-round favorite.

Gargano: Puglia’s Rugged Peninsula

The Gargano Peninsula, jutting into the Adriatic Sea in Puglia, is a mountainous region known for its dramatic cliffs, secluded beaches, and ancient forests. Italians are drawn to its unspoiled beauty and slower pace, a contrast to the bustling cities of the north. The town of Vieste, with its whitewashed buildings and medieval charm, and the sacred Monte Sant’Angelo, a pilgrimage site, are highlights.

Tourists find Gargano’s diversity irresistible. The Umbra Forest, a UNESCO site, offers hiking and wildlife spotting, while the Tremiti Islands, accessible by ferry, are a diver’s paradise. The region’s seafood-heavy cuisine, featuring fresh octopus and mussels, is a draw for foodies. Gargano’s relative remoteness ensures a more authentic experience, appealing to those seeking to escape overtourism.

Via Francigena: A Spiritual Journey Through Tuscany

The Via Francigena, an ancient pilgrimage route stretching from Canterbury to Rome, is particularly beloved in Tuscany, where it runs from Lucca to Siena. For Italians, this path is a way to connect with their spiritual and cultural heritage, walking in the footsteps of medieval pilgrims. The route passes through charming villages, rolling vineyards, and historic towns, offering a serene escape from modern life.

Tourists are increasingly drawn to the Via Francigena for its blend of physical challenge and cultural immersion. Whether walking a short section or tackling a longer stretch, travelers encounter stunning landscapes, like the cypress-lined hills of Val d’Orcia, and historic sites, such as San Gimignano’s towers. The route’s slow pace encourages reflection, making it ideal for those seeking a meaningful travel experience.

Cinque Terre: Five Villages, Endless Charm

Cinque Terre, a string of five colorful villages—Monterosso, Vernazza, Corniglia, Manarola, and Riomaggiore—perched along Liguria’s rugged coastline, is a perennial favorite. Italians cherish it for its postcard-perfect beauty and laid-back vibe, perfect for weekend escapes. The villages’ car-free streets, fresh seafood, and local Sciacchetrà wine create a quintessential Italian experience.

Tourists are captivated by Cinque Terre’s dramatic cliffs, turquoise waters, and hiking trails, like the famous Sentiero Azzurro. Each village has its own character, from Monterosso’s sandy beaches to Riomaggiore’s romantic harbor. Despite its popularity, Cinque Terre retains an intimate feel, though visitors are advised to visit in shoulder seasons to avoid crowds. Its UNESCO status and sustainable tourism efforts ensure its beauty endures.

Northern Italian Lakes: Serenity in the Alps

The northern Italian lakes—Orta, Maggiore, Como, Iseo, Garda, and Lugano—are a haven of elegance and tranquility. Italians flock here for their pristine waters, charming lakeside towns, and proximity to the Alps. Lake Como’s celebrity allure and Lake Garda’s family-friendly resorts are particularly popular, while lesser-known Lake Orta offers quiet charm.

For tourists, the lakes are a dream destination. Lake Como’s villas and gardens, like Villa Carlotta, attract romantics, while Lake Garda’s water sports and medieval castles appeal to adventurers. Lake Lugano, straddling Italy and Switzerland, offers a cosmopolitan vibe. The region’s microclimate ensures mild weather, and its cuisine, featuring risotto and freshwater fish, delights food lovers. The lakes’ accessibility from Milan makes them an easy yet unforgettable escape.

Why These Destinations Shine

These hidden gems reflect Italy’s incredible diversity, from Gorizia’s borderland history to Cinque Terre’s coastal charm. Italians gravitate toward these spots for their authenticity, cultural depth, and escape from the everyday, while tourists are drawn by their beauty, history, and unique experiences. Whether you’re an archaeology buff, a nature lover, or a foodie, Italy’s lesser-known destinations offer something for everyone.

Conclusion: Italy’s Timeless Allure

Italy’s hidden gems, as revealed by Readly’s Italian subscribers, showcase the country’s ability to surprise and enchant. From the ancient streets of Pompeii to the serene shores of Lake Orta, these destinations offer a deeper, more intimate connection to Italy’s soul. The country’s blend of history, culture, and natural beauty, paired with its culinary excellence and warm hospitality, makes it a must-visit destination. Whether you’re an Italian rediscovering your heritage or a tourist seeking adventure, Italy’s hidden gems promise memories that will last a lifetime. Plan your trip to these trending spots, and uncover the magic of Italy for yourself.