On The Table Read Magazine, “the best arts and entertainment magazine UK“, as British tourism across Asia is surging, we share how to travel safely in Japan and what makes it such a popular destination.
British holidaymakers are heading to Asia in unprecedented numbers, with UK visitor figures to Japan and Hong Kong surging by more than 200% between 2022 and 2023. This dramatic rebound in travel has brought renewed attention to sophisticated scams that target tourists across the region, particularly in popular destinations. Harish Kohli, CEO of Asian Geographical Expeditions, is urging visitors to remain alert, as scammers often exploit the relaxed mindset and unfamiliarity that come with being on holiday.


Why Japan Continues to Captivate British Travellers
Japan’s extraordinary popularity among UK tourists stems from its remarkable ability to blend centuries-old traditions with futuristic innovation. Historic sites such as Kyoto’s golden temples, ancient shrines, and carefully preserved samurai districts offer deep cultural immersion that feels both timeless and authentic. Seasonal highlights, including cherry blossom viewing in spring and vibrant autumn foliage, draw visitors eager to experience nature at its most picturesque.
The country’s world-class cuisine is another powerful draw. From meticulously prepared sushi and sashimi to comforting bowls of ramen, delicate kaiseki multi-course meals, and street-food favourites like takoyaki and okonomiyaki, Japan delivers an unrivalled food culture that appeals to adventurous eaters and fine-dining enthusiasts alike.
Modern Japan adds further excitement. Cities like Tokyo and Osaka pulse with high-tech energy—think neon-lit districts, robot cafés, themed entertainment complexes, and some of the world’s most efficient public transport networks. Bullet trains (shinkansen) make it possible to travel between major regions quickly and comfortably, allowing visitors to combine urban exploration with quieter rural escapes, including onsen hot-spring towns and scenic mountain areas.
Politeness, cleanliness, and safety are consistently cited as standout features. Many British travellers appreciate the respectful atmosphere, well-maintained public spaces, and the general sense of order, which contrasts sharply with experiences in some other international destinations.


Common Scams Targeting Tourists in Asia – and How to Avoid Them
While most people encountered during travel are genuine and helpful, certain scams have become more polished and widespread. These tricks often rely on appearing friendly, offering insider knowledge, or creating a sense of urgency or exclusivity.
One frequent ploy involves fake gem and jewellery shops. Tourists may be directed by drivers or seemingly helpful locals to “special government-sponsored” or “wholesale” sales where gems are supposedly available at bargain prices for easy resale back home. In reality, these items are usually low-value glass or synthetic stones sold at vastly inflated prices. Official authorities in countries such as Thailand do not endorse or sponsor such outlets.
Another widespread tactic occurs with taxis and tuk-tuks, especially in busy cities like Bangkok. Drivers may insist that a requested destination—such as a temple, palace, or museum—is closed for a ceremony, renovation, or holiday. They then suggest an alternative “better” location, which almost always turns out to be a commission-paying shop, overpriced attraction, or low-quality venue. The safest approach is to insist on metered taxis, verify opening hours in advance using official websites or reputable guidebooks, and politely decline unsolicited detours.
Rental scams are particularly common in beach destinations such as Phuket. Jet-ski, scooter, or motorbike rental agencies sometimes demand a passport as security, then later accuse the renter of causing pre-existing damage—pointing to scratches or dents that were already present. They subsequently demand large cash payments to cover repairs. The best protection is to thoroughly photograph and video the vehicle from all angles before riding away, note any existing marks in writing with the agency, and never surrender a passport—leave it locked in a hotel safe instead.


A similar variation involves strangers approaching tourists near major sights and claiming the site is temporarily closed for a private ceremony or religious event. They then offer to guide the visitor to a “secret” or “hidden gem” location rarely seen by foreigners. These encounters frequently lead to commission-based souvenir shops, overpriced restaurants, or other businesses that pay the guide for bringing in customers. Always rely on official sources for current opening times rather than information from people on the street.
Even basic transactions can carry risk. Some vendors take advantage of tourists unfamiliar with local banknotes and coins by counting change slowly, “accidentally” skipping denominations, or returning change appropriate for a smaller bill than the one handed over. The simple habit of counting change carefully before leaving the counter—and knowing roughly how much should be returned—prevents most of these incidents.
How To Travel Safely In Japan
Scams thrive on distraction, trust in overly convenient offers, and the belief that something “too good to be true” might actually be legitimate. Staying observant, researching plans in advance, and trusting instincts when a situation feels unusual or overly insistent can prevent most problems.
Authorities in many Asian countries maintain dedicated tourist police units that respond quickly to visitor complaints. Reporting incidents promptly not only helps individuals recover losses but also contributes to broader efforts to curb these activities.
Asia—and especially Japan—remains one of the most rewarding travel regions in the world. With basic awareness and preparation, British visitors can enjoy its extraordinary culture, landscapes, and hospitality safely and confidently.
Sources:
- The Office for National Statistics – Travel trends
- Action Fraud
- U.S. Embassy and Consulate in Thailand
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