Louise Muir-Sage Is Putting More “Woo” Into The South West

On The Table Read Magazine, “the best arts and entertainment magazine UK“, discover Something Kind Of Woo in Royal Wootton Bassett, where crystal enthusiast Louise Muir-Sage has swiftly opened a dedicated healing centre offering Reiki, chakra balancing, and mindful sessions.

Something Kind Of Woo

Entrepreneur and crystal specialist Louise Muir-Sage is marking the swift success of her business, Something Kind of Woo, by launching a dedicated healing space called Something Kind of Woo Too. Located on the High Street in Royal Wootton Bassett, Wiltshire, this expansion highlights the strong community backing the venture has received in just a short time.

The original shop at 23 Merchant House opened only two months ago, with the town mayor, Cllr Steve Bucknell, cutting the ribbon to inaugurate the space. Specializing in a variety of crystals and spiritual items, the store has quickly become a bustling hub. Muir-Sage’s goal was to introduce others to the allure and beneficial properties of crystals, and the enthusiastic response from locals has exceeded expectations, enabling faster growth than anticipated.

Visitors include those drawn to the aesthetic appeal of shiny crystals, as well as individuals incorporating them into daily routines. Families shop for children’s items, and many residents drop by simply to explore. To foster local collaboration, the shop features products from nearby creators, such as silver jewelry from Charming Bee Accessories and books by author Lis McDermott.

Cystals

Adjacent to the main store at 24 Merchant House, Something Kind of Woo Too operates as a private healing centre. It provides energy healing via Reiki, chakra balancing, one-on-one meditation sessions, and various mindful practices, offering a complementary experience to the retail side of the business.

Muir-Sage’s passion for crystals spans many years. In 2024, she started hosting Coffee & Crystal events in partnership with The Little Gem Café, which continue both in-person and online. These gatherings have helped build her reputation and connect with the community.

Local Support and Future Outlook

Royal Wootton Bassett’s deputy mayor, Cllr Fiona Holness, has expressed delight at the expansion, noting the value of accessible Reiki treatments for residents and those nearby. She extended best wishes for continued prosperity, underscoring the positive impact on the area.

This development infuses more spiritual energy into the South West, blending retail, healing, and community ties to create a vibrant wellness destination.

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