Olympian Sally Gunnell Named Cruise Miles Ambassador for ROL Cruise’s 30th Anniversary

On The Table Read Magazine, “the best arts and entertainment magazine UK“, Olympic legend Sally Gunnell joins ROL Cruise as Cruise Miles Ambassador, inspiring travelers to explore the world with rewarding, hassle-free cruise holidays during the company’s 30th anniversary.

In a landmark moment for its 30th anniversary, ROL Cruise, the UK’s premier independent cruise retailer, has named Olympic gold medalist and British sporting legend Sally Gunnell as the new ambassador for its acclaimed Cruise Miles rewards program. This partnership signals an exciting chapter for the company, blending Gunnell’s inspiring legacy with ROL Cruise’s commitment to exceptional travel experiences. Below, we explore the significance of this collaboration, Gunnell’s role, and ROL Cruise’s continued dedication to rewarding travel.

A Champion for Cruising

Sally Gunnell, celebrated for her Olympic 400m hurdles gold and her passion for health and wellbeing, is a natural fit for ROL Cruise. Her infectious enthusiasm for travel and her relatable, down-to-earth persona make her an ideal advocate for the joys of cruising. Gunnell’s role as Cruise Miles ambassador involves connecting with ROL Cruise’s loyal customer base while inspiring new travelers to discover the unique appeal of cruise holidays. Her appointment aligns perfectly with the company’s mission to promote rewarding, hassle-free travel that combines relaxation with adventure.

Gunnell’s own cruising experiences span stunning destinations like the Mediterranean and Southeast Asia, with plans to explore Alaska and the Galápagos in the future. She values the effortless nature of cruising—unpacking just once while waking up to new horizons each day—and sees it as a perfect balance of comfort and exploration. Through her ambassadorial role, she will share personal insights, travel tips, and stories to highlight the benefits of life at sea and the rewards offered by Cruise Miles.

Celebrating 30 Years of Excellence

The partnership with Gunnell marks a significant milestone in ROL Cruise’s 30th anniversary celebrations. Founded in 1995, ROL Cruise has established itself as the UK’s No. 1 independent cruise retailer, earning recognition as the top agent by leading cruise lines such as Ambassador Cruise Line, APT River Cruises, Celebrity Cruises, Fred. Olsen Cruise Lines, P&O Cruises, and Regent Seven Seas Cruises. Headquartered in Colchester and proudly employee-owned by over 130 staff members, the company is renowned for its high standards of service, deep industry knowledge, and multiple industry awards.

The Cruise Miles program, central to this announcement, has become a cornerstone of ROL Cruise’s offerings, with over 400,000 members benefiting from its loyalty rewards. By earning points with every booking, customers can save on future holidays, making travel more accessible and rewarding. Gunnell praises the program’s simplicity, likening it to a personal “thank you” that keeps the next adventure within reach. She also highlights ROL Cruise’s attention to detail and customer care, drawing parallels to the small but impactful efforts that defined her athletic career.

A Nod to Past and Present Ambassadors

As ROL Cruise welcomes Gunnell, it also expresses gratitude to Jennie Bond, the former Cruise Miles ambassador who has been a beloved figure for the company’s customers. Bond’s warmth and support have made her a familiar face, and she will continue her involvement as Honorary VIP, participating in special initiatives like customer meet-and-greet events. The collaboration with both Gunnell and Bond—two inspirational women—underscores ROL Cruise’s dedication to fostering meaningful connections with its community.

Rosie Cairns, CEO of ROL Cruise, emphasized the alignment between Gunnell’s values and the company’s ethos, citing her love for travel and commitment to wellbeing as a perfect match for the ROL Cruise community. Sarah Wikevand, Chief Commercial Officer, echoed this sentiment, expressing excitement for the future while acknowledging Bond’s enduring contributions.

The ROL Cruise Difference

ROL Cruise’s success stems from its employee-owned model and unwavering focus on customer satisfaction. The company’s expertise in the cruise market, combined with its personalized service, sets it apart in the industry. Whether catering to first-time cruisers or seasoned travelers, ROL Cruise ensures every journey is tailored to individual preferences, offering a seamless blend of comfort, style, and exploration.

The Cruise Miles program further enhances this experience, rewarding customers with points that make future adventures more affordable. For Gunnell, this resonates deeply, as she sees cruising as a way to recharge while exploring the world—an experience made even more accessible through ROL Cruise’s loyalty scheme.

Looking Ahead

As ROL Cruise enters its next chapter, the partnership with Sally Gunnell signals a renewed focus on inspiring travel and rewarding loyalty. With her authentic passion for cruising and her ability to connect with audiences, Gunnell is poised to elevate the Cruise Miles program and introduce more people to the joys of life at sea. Meanwhile, ROL Cruise’s continued collaboration with Jennie Bond ensures that its community remains at the heart of its mission.

For over three decades, ROL Cruise has championed the art of travel, earning the trust of customers and cruise lines alike. As it celebrates its 30th anniversary, the company remains committed to delivering exceptional service, unforgettable journeys, and meaningful rewards through programs like Cruise Miles. With Sally Gunnell on board, ROL Cruise is set to inspire a new wave of travelers to explore the world in comfort and style.

Find more from ROL Cruise now:

http://www.rolcruise.co.uk
https://www.instagram.com/rolcruise/
https://www.facebook.com/ROLCruise