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On The Table Read Magazine, “the best entertainment eBook magazine UK“, discover the art of investing in figurative art masterpieces with expert tips from Mall Galleries’ NEAC Annual Exhibition, showcasing emerging and established artists at affordable prices until August 31, 2025.
For art enthusiasts looking to build a personal collection, figurative art offers a rich and rewarding avenue for investment. The Federation of British Artists’ Mall Galleries in London, a hub for the UK’s finest figurative art, provides a unique opportunity to acquire exceptional pieces at not-for-profit prices. With works starting at just £300, the gallery’s latest NEAC Annual Exhibition (available online until August 31, 2025) showcases both emerging and established artists.
To guide collectors, Addi Aegisdottir, Sales Director at the Federation of British Artists, and Patrick Cullen, President of the New English Art Club (NEAC), share their expert tips on what to consider when investing in figurative art.
Addi Aegisdottir’s Top Tips for Collecting Figurative Art
As Sales Director, Aegisdottir emphasizes the gallery’s role in showcasing authentic, high-quality figurative work by emerging talent and established artists alike.
Here are her five key considerations:
Seek the New ‘Old Masters’

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Emerging artists who master traditional techniques with a contemporary twist are highly collectible. Drawings in this style, such as Two Lidias by Rae Carter Birch (£925), often offer affordability and timeless appeal. Aegisdottir praises Birch’s work for its dynamic movement and celebration of the human form, noting its ability to feel both modern and reminiscent of classical masters.
Cityscapes with Emotional Depth

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When selecting cityscapes, prioritize mood over mere representation of place. Duck Lane, Soho by Francesco Conti (£1,250) captures urban loneliness with striking use of color and light, evoking emotions that transcend its London setting. The bold yellow palette creates a universal resonance, making it a standout investment.
Still Lifes with Strong Composition

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Still lifes are trending, but their success lies in color palettes and composition rather than subject matter. Studio Window at Night by Jason Line NEAC (£1,600) exemplifies this with its translucent depiction of glass and natural yet staged arrangement, showcasing technical skill and aesthetic balance.
Symbolic Works that Reflect You

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Choose pieces that resonate personally while inviting interpretation. Make Your Choice by Svetlana Kornilova (£10,000) explores interconnected female relationships, blending personal identity with intriguing ambiguity. Aegisdottir connects with its portrayal of motherhood and the mysterious objects that spark curiosity.
Landscapes that Transport

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A well-executed landscape can transform a space. Saint-Julien, Languedoc by Patrick Cullen PNEAC (£2,350) captures the warmth of southern France with sweeping views and dramatic light. As a piece by the NEAC President, it carries added institutional significance, making it a highly saleable investment.
Patrick Cullen’s Top Tips for Building Your Collection
As NEAC President, Cullen focuses on originality and emotional resonance in figurative art. His five tips highlight how to spot works that stand out:
Embrace Mystery

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Art that poses unanswered questions remains engaging over time. The Path in Search of a Queen by Christie Allman (£1,950) is a subtle, evocative piece with distinctive mark-making that sparks curiosity about its narrative, making it a conversation starter.
Value Fresh Approaches

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Seek artists who reinvent familiar genres. Lit by Laura Smith NEAC (£4,300) reimagines still life with a soft, romantic turquoise palette and symbolic objects like a pomegranate and bell, offering a fresh take on a classic style.
Look Beyond Quaint Florals

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Floral works can be contemporary when artists capture their essence with minimal brushstrokes. First Daffodils, Cornwall by Paul Curtis NEAC (£2,650) combines delicate flowers with strong compositions, adding a peaceful, modern touch to any space.
Find the Extraordinary in the Everyday

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Great figurative art transforms the mundane into something luminous. Trees Les Menuires by Ben Hope NEAC (£1,800) uses light and shadow to elevate a simple stand of trees into an emotionally resonant masterpiece, showcasing technical mastery.
Choose Narrative Moments

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Figurative works that hint at a larger story draw viewers in. Conversation by Johanna Zhang NEAC (£1,800) captures two women in dialogue, inviting speculation about their discussion and adding character and engagement to the piece.
Why Invest in Figurative Art at Mall Galleries?
Mall Galleries, home to the Federation of British Artists, offers a unique platform for collectors. Unlike commercial galleries driven by profit, its not-for-profit model ensures affordable prices and authentic works. The NEAC Annual Exhibition features a diverse range of pieces, from emerging artists to established names like Patrick Cullen, providing collectors with access to future stars and historically significant works.
Final Thoughts
Investing in figurative art is about finding pieces that resonate personally while holding long-term value. By focusing on technical skill, emotional depth, and originality—as highlighted by Aegisdottir and Cullen—collectors can build a meaningful and appreciating collection. Visit https://buyart.mallgalleries.org.uk/neac-2025/ before August 31, 2025, to explore the NEAC Annual Exhibition and start your journey into figurative art.
https://www.mallgalleries.org.uk
https://www.newenglishartclub.co.uk/about
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