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On The Table Read Magazine, “the best book magazine in the UK“, entrepreneur and author Kristina Castellina releases Starting from £0 – How to Invest in Property Using Other People’s Money, to help women get onto the property ladder.
Entrepreneurial mum of two, Kristina Castellina, 37, has stormed the Amazon charts with her new book, Starting from £0 – How to Invest in Property Using Other People’s Money. Making one of her childhood dreams come true by becoming an author, Kristina has knocked Entrepreneur, Speaker, Investor, Author, BBC Dragon, and the host of one of Europe’s biggest podcasts, Steven Bartlett. off the top spot in the Business and Investing category, on her mission of making property investing more accessible.
Starting From £0: How To Invest In Property Using Other People’s Money became number one in the Personal Finance category, overtaking a book that helped change her own path – ‘Rich Dad Poor Dad’ by Author, Robert Kiyosaki. She also overtook BBC Strictly Come Dancing Judge, Shirley Ballas in the Movers and Shakers category, which is apt as Kristina is on a mission to shake up the industry. Describing the industry as ‘very daunting and intimidating’, Kristina felt a responsibility to share the knowledge she has gained over the last eight years, after investing her life savings into learning the ropes herself, to help ‘normal people’ build some financial security.
The book covers a much wider range of content than your average property book, covering topics such as well-being and how to be the best versions of you, your relationships with money, and investing practicalities. The book invites the reader to ‘Find their VaVa Voom’ so they can too create ‘Property Magic’ before guiding them down the path of how to do just that and she invites the reader to be playful with it.
Think of the world of property investing as your playground, filled with endless possibilities and opportunities. You have the power to shape your own destiny. How exciting is that?
Keen to highlight that young women can achieve incredible things in property, even starting with nothing, Kristina Castellina hopes her new book will help others to enter the market, ‘with a good grounding’. Kristina desribed herself as ‘green’ and ‘in awe’ when she first stepped into the space, but managed to navigate other people’s lack of belief in her and the obstacles thrown in her path to raising finance, to create a business and lifestyle for herself and her family which she now loves. Now, she is able to work flexibly around her young children and enjoy regular passive income from her properties.
I learnt from the experts when I started out, but when there was no-one like me teaching this stuff. I feel like presently there aren’t enough property books written by women. They’re mostly very corporate looking books written by men, for men. I wanted to change that, and bring some sparkle, whilst delivering a book that has some pretty life changing information in. It is jam packed with strategies, techniques and property secrets that most people don’t know about.
After traveling the world as a professional singer and performer in her initial career, Kristina realised that she craved more security than a career in entertainment could provide, and has now built an impressive multi million-pound property portfolio over the past few years. Despite performing at venues such as MGM Grand in Vegas and singing alongside the likes of Bonnie Tyler and other celebrities, Kristina wanted to provide her family with more stability than she’d had growing up, so decided to take a different path and investedher life savings into mastering the art of property development.
I knew that if I ever stopped singing, my income stopped instantly and this left me feeling vulnerable and at the beck and call of others – something I vowed I would never be again. I started to read business books and got hooked on one called ‘Rich Dad Poor Dad’, (it’s now mind-blowing to think my book is now sitting alongside this book in the book charts!); Author Robert Kiyosaki advocates the importance of financial literacy, financial independence and building wealth through investing in assets, property investing, starting and owning businesses, as well as increasing financial intelligence. I enjoyed the books so much that I went to a free seminar to hear more about it, then after a single two-hour presentation I immediately signed up to become a part of their world, subsequently also spending my life savings on further training and mentoring.
Although Kristina’s parents were horrified by her commitment of nearly £20K, within a year Kristina had completed on two houses and hasn’t looked back since. Since 2014, she has gone on to purchase over 35 properties, financing every deal creatively by working with private investors and offering them higher than average interest rates. Now, Kristina owns 11 Airbnb properties, with Empress Hall, a 178 sq metre unused building, transformed into a party and retreat ‘celebration house’, being her flagship and one of her best performing properties.
Having already spread her knowledge globally by speaking all over the world as a ‘Rich Dad Poor Dad’ speaker and a speaker for Martin Roberts property brand, Kristina has expanded into mentoring others. She has now helped people raise hundreds of thousands of pounds for property deals and also replace their job incomes with property even when they are starting without any finance, and felt that writing the book was a natural progression of her career.
Passionate about building up the amount of property investors there are in the UK, Kristina believes this is essential for a number of reasons.
Firstly, there’s a logistical problem that needs fixing – supply and demand. In 2023, there’s now 735,000 less properties on the rental market than there was in 2022. We need property investors bringing good quality properties to the rental market. (source NRLA).
Secondly, I want to empower more people to have the financial security I have, especially at a time when costs can feel so out of our control – the more we take control of our finances the more we become empowered.
Lastly, in relation to female property investors I love what they bring to the party. I’ve found that my property portfolio is diverse but directional. All my properties have a job to do – from the buy to lets for families wanting a home to bring their children up in, to the properties that house charities supporting asylum seekers and other vulnerable adults and children, to the beautiful escapism holiday apartments, with unbeatable sea views. All provide elements of what I lacked growing up – whether it be a sense of stability and familiarity, or an escapism from the stresses of everyday life. Where we spend our time has a huge impact on our mental well-being and I feel so connected to my passion and purpose of property investing because it also enables me to play a part in creating supportive environments for others too in this way. I find women connect much more to the purpose of their property overall.
Growing up in a working class family Kristina, who was awarded Property Investor of the Year 2022, is proving that it doesn’t matter where you start but it’s where you decide to end up that counts.
One of Kristina’s focus areas in the books is around how to structure property deals in a way that allows you to work with private investors, give them a good interest rate, but also be able to pay them back in full, leaving you with a cashflowing asset.
Kristina’s Top 5 Tips For FLIPPING (Buying And Selling) Houses In A Recession
- Always have at least two exit strategies. This means if for some reason the property doesn’t sell, you have a backup which will also make you money. This could be as a buy to let for example.
- Make sure you have enough profit margin in the deal. This allows for any small errors or unexpected costs.
- Run your figures based on a 5% discount of what the current modernised value is for when you sell the property. This allows for market movement and means you will still make a profit.
- Buy to demand. During times of uncertainty, it’s important to buy and sell houses that are in high demand. My advice is to serve the masses. Flip houses that people can afford to buy and finance.
- Use a professional builder. Most people fantasise about doing the work themselves, but 6 months in, it’s not quite fun anymore. Time is money. Pay someone who’s a professional who can turn the property around quickly and provide a good quality finish. Have fun!
Find more from Kristina Castellina now:
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