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Former secondary school teacher, Louisa Herridge, 42 from, Warrington, Cheshire, is a Mindset and Positive Psychology Empowerment Coach and Founder of the global movement Mamas Ignited.

Stop Ironing, Start Living

This week she is celebrating the launch of her inspirational book “Stop Ironing, Start Living”, which flew straight in at Number 1 on the Amazon bestseller charts in 7 categories including; hot new releases and Inspirational Spirituality, where she knocked New York Times best selling author, former Hindu monk, and life coach Jay Shetty off the top spot.

Other categories she hit No. 1 in were; violence against women, psychological education and training, psychology of creativity and genius, business consulting, international business and finance and women’s spirituality.  

Stop Ironing, Start Living, by Louisa Herridge, on The Table Read

This inspirational book is the next step for this Northern powerhouse as she continues her global movement, to empower women by giving them the tools to ignite the spark of self-belief and extinguish adversity and fear to live a more fulfilled life – just like she did.

Louisa is well known for her fun-loving personality and lives out her life motto: ‘An Ironing board is a surfboard that gave up on its dreams and got a boring job…don’t be an ironing board!’

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Inspired To Write

Only two years ago she was depressed, unhappy and felt stuck.  Following a violent assault at the hands of her ex-partner, which resulted in complex trauma, PTSD and emotional and psychological burnout, Louisa said; “I had stopped living.”  After some time, support and coaching, Louisa started to feel a little light ignite within – she knew had to leave her successful teaching career that was making her miserable and re-invented herself in order to self-heal and find a better life.

Louisa is a solo mum to her 6-year-old daughter, Louisa describes herself as being like ‘the glorious Phoenix, who has risen from the ashes of debt, domestic abuse, trauma, chronic pain and depression to be reborn in flames as the blazing leader.’ Her passion and fire for personal growth comes from her own lived experience.      

Everything Louisa has learned on her own journey is now shared in her book, as she strives to help other women create their own new path in life.  ‘Mamas Ignited: Stop Ironing, Start Living’- Extinguish the pain of fear, trauma and adversity to Ignite your Spark and Surf the Fire’ encourages others to overcome limiting beliefs, adversity and fear, like she did, to surf the waves of success in both life and business.

Mamas Ignited

Louisa said; “In my search for a happy ever after, my dreams got lost along the way. ‘Mamas Ignited: Stop Ironing, Start Living’ is my story, your story, our story because we have all at times wanted more… and that NEVER involves more ironing!

“In the past two years I have built a business from scratch after pulling myself out of the depths of despair and vortex of doom. My self-care was at an all-time low. Diagnosed with PTSD, my mental health declined and I hit rock bottom resulting in an emotional and psychological burnout. I was using talk therapy and was recommended to try Relax Kids for my daughter, who was also suffering with PTSD and anxiety, I remember having a mindfulness session that literally changed both our lives in that moment.”

From here, Louisa trained to be amindfulness coach with Relax Kids and in June 2020, in the midst of the pandemic, she went part-time as an English and Drama Teacher at a large secondary school andlaunched her dream business. Louisa said; “It was a bold move, but one I knew I needed to take. Word soon spread and desperate mums brought their children to see me and I began to share the wonder and healing that simple mindfulness can bring and the power of connecting the body and mind.” It was at this point that Louisa realised, in most cases the mums also needed support and she started to run Relax Mum’s courses and this was the beginning of the Mamas Ignited movement.

Stop Ironing, Start Living, by Louisa Herridge, on The Table Read

Louisa saw a replication of herself in these other busy, stressed out mums – with not enough time for themselves – and decided that she wanted to use her awful, traumatic experiences for good.

Helping Women

Since then, Louisa has left her teaching role, published three best-selling books and is committed full-time to helping other women rewrite their story and ignite their dreams, (just like she did), through mindfully connecting more closely to themselves, finding and fuelling their renewed fire. She does this through sharing her own story and using a range of coaching techniques with her SPARK system, with the main focus being on; mindset, mindfulness and motivation, underpinned by positive psychology tools and interventions. Louisa also takes women wanting MORE through a process to ignite impact by creating their own dream business.

Louisa’s mission is driven by her story, she said; “I want to help women to tap into their story and be able to speak from the scar not the wound, using it to ignite their overall impact. I have had my share of adversity and know how hard it can be to stop listening to your inner critic, voice of doom and the tight grip of imposter syndrome and anxiety; I understand your fear of judgement or failure; I had it too.”

“As a mindset and empowerment coach, I work with women to help them to find their spark – whether that be personally or in their businesses – so that they can turn up the dial on living lives they actually love, transforming their ironing boards into surfboards that will ride the waves of their next adventure!”

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Strategies For Success

Relevant to all women, not just the mamas, this book offers strategies for business success and personal fulfilment, by encouraging women to BE more, DO more and HAVE more. Having already helped hundreds of women across the globe, her book will help her reach more and more.

Comprising two parts, part autobiography and part self-help manual, Louisa offers constructive advice and practical strategies interspersed with personal stories along the way. Sometimes tragic, some amusing, but always relevant, hopeful, and heartfelt, her narrative encourages women to change their lives in order to grow and to live the life they want.    

The Stats

As part of empowering women, Louisa is engaged in the ongoing equality debate, Louisa strongly believes that more than ever women’s roles and equality itself are being compromised…  During the pandemic, a Mumsnet survey of more than 1,500 women found that 79% agreed that “responsibility for home schooling fell largely to me” and 77% agreed that “it was impossible for me to work uninterrupted” when schools closed. One ONS survey last year, found that women took on 78% more childcare than men during the first lockdown. Recently showed, 67% of women compared with 52% of men were taking charge

of their children’s education at home. In a recent survey from the TUC, nine out of 10 working mothers said that their mental health had been negatively affected by school closures and less than half said that they shared the care with a partner.



Stop Ironing, Start Living, by Louisa Herridge, on The Table Read

Louisa’s Business

Louisa’s signature Mindfulness and Mindset course ‘Time to Ignite’ accompanies her earlier book of the same name and continues to receive fantastic feedback from busy mums in business.

She also runs a stand-alone Mindset and Law of Attraction Masterclass “Ignite your Vision” and leads bespoke one-to-one coaching packages working with both established entrepreneurs and women new to business.

About Louisa Herridge

Louisa is a solo mum, speaker, writer and survivor. Like the glorious Phoenix, she has risen from the ashes of debt, abuse and trauma; reborn in flames as the Blazing leader of the Mamas Ignited movement.  Showing all women that there can be MORE than the 2.4.

Louisa, 42 from Warrington is an author, speaker, survivor and leader of the Mamas Ignited movement. Louisa is on a mission as a Mindset and Positive Psychology Empowerment coach to help women to find their spark, so that they can create impact in their life and business.

Louisa has overcome many adversities including: narcissistic relationships, domestic abuse, debt and lived with chronic pain which led to depression and major back surgery. In the last two years, due to a violent assault at the hands of her ex-partner, she is living with complex trauma and experienced emotional and psychological burnout and a breakdown, before finding and creating a new path in life, helping others and helping herself and her 6-year-old daughter too.  Healing from trauma and living with PTSD.

Louisa is now on a mission to encourage all women to believe in themselves, to ignite their spark to BE more, DO more and HAVE more by turning their ironing boards into surfboards and surfing the fires of life.

Louisa is a Number One best-selling author with her debut chapter in the collaboration ‘Pride’ and her first book ‘Time to Ignite – the five-step mindfulness system.’ Received 5* reviews.

Stop Ironing, Start Living, by Louisa Herridge, on The Table Read

Louisa’s signature Mindfulness and Mindset course ‘Time to Ignite’ – to accompany her book of the same name -continues to receive fantastic feedback from busy mums in business who needed to set their non-negotiable.

Louisa coaches through 121 packages working with women new to business to ignite their vision and established entrepreneurs to ignite their impact in business.

Ignite your Spark, Increase Your Impact is a 12 week course following Louisa signature SPARK and IMPACT systems, much of which is shared in her new book.

Louisa’s work in underpinned by her love of fun, connection and growth and her IMPACT MORE VIP Strategy days have gained great reviews from clients.

Louisa is well known for her fun-loving personality and lives out her mission statement… An Ironing board is a surfboard that gave up on its dreams and got a boring job… don’t be an ironing board!

Find more from Louisa Herridge:

Louisa’s book is available on Amazon: https://www.amazon.co.uk/dp/B09RGGGG58

Louisa is celebrating with a book launch on 13th March at Castlefield Rooms in Manchester; ticket sales will be donated to the charitable The Fly Anyway Foundation, supporting survivors of domestic abuse to set up their own enterprises and businesses. Louisa said; “My book shares my story of overcoming pain, adversity and the trauma from domestic abuse. With this event I am supporting The Fly Anyway Foundation and I am honoured to be joined by domestic abuse survivor, singer, global motivational speaker, best-selling author and founder of the foundation, Dani Wallace who will entertain and share her nuggets of wisdom along with Jo Swann, the writer of the Foreword in my book and guest speaker for the event.  There will be a charity raffle, food, drink, goody bags and some magic and surprises from The Business Development and Branding Fairy Godmother, JoJo Smith, The Sassy Not Sorry Creative CEO. This event is sure set to ignite others!”      

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