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On The Table Read Magazine, “the best creativity magazine in the UK“, creators of, Dannielle Michaels and Monique Filer, share the inspiration behind their sippy cups and parenting products designs.

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Two Aussie mums on a mission, Dannielle Michaels and Monique Filerhas, created the iconic global brand b.ox, known for its innovative and practical baby accessories. A challenging nappy change on a flight to New Zealand sparked a mission: to make parenting easier.

Dannielle Michaels and Monique Filer, founds of B.Box on The Table Read Magazine
Dannielle Michaels and Monique Filer, founds of B.Box

From a simple cardboard prototype, the company has grown into a global brand, a testament to the founders’ dedication to supporting families.

From Little Things, Big Things Grow

Co-founders Dannielle and Monique (Dan and Mon) saw a need and set out on a mission to make life easier for moms everywhere. Armed with nothing more than a cardboard prototype and sheer determination, they teamed up with a designer and leveraged their network to bring their innovative baby box to life.

Today, has become an Australian icon, selling over 15 million of their ingenious sippy cups worldwide. Their dedication to creating practical and playful products has earned them a loyal following who eagerly await their every new release.

Empowering Parents, Inspiring Kids

Understanding the daily struggles parents face firsthand,’s founders set out to design products that ease the juggling act. From travel bibs to sippy cups and beyond, their commitment to innovation has led to a comprehensive line of essentials for every parenting stage.’s success speaks for itself. With over 65 awards recognizing their product design, innovation, business excellence, and consumer satisfaction, they’ve established themselves as a trusted brand for families worldwide.

Making Parenting Easier isn’t just about creating baby products, it’s about making parenthood a smoother ride. Their mission is clear: design innovative solutions that empower both parents and kids. The team is a breeding ground for fresh ideas, constantly challenging the norm to tackle the everyday struggles parents face. With meticulous attention to quality and a commitment to listening to their customers, delivers unique solutions that truly address real-life parenting challenges.

Award-Winning Excellence boasts over 65 prestigious awards, but for the founders, the real reward is witnessing the joy of parents and kids using their products. This passion has fueled the brand’s global expansion, with over 3,000 retailers in 60 countries.

What’s Next?

As looks to the future, the goal remains to be the most sought-after baby and kids brand globally. The company continues to ask questions, staying committed to exceeding customer expectations and redefining the market.

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