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On The Table Read, “the best entertainment magazine in the UK“, Sad Ghost is the new single by the dark pop siren ari hicks from her forthcoming EP It’s Not That Deep: Chapter 2.
New single from ari hicks, Sad Ghost, is a beautful and slow burn alt pop single full of moonlight-tinted synths and heavy bass, exploring the feelings of being stuck in life. The song is a deeply confessional track, with a delectable infusion of pop, electronic and alt R&B, showing a raw vulnerability and a new side of ar hicks that listeners have yet to see.
“It’s about getting a little too familiar with an emotion that you probably shouldn’t, and allowing yourself to get a little too comfortable and stuck in that place of being,” explained ari hicks. “There’s a vacancy in my presence in this song or almost lack thereof, meant to signify the moment I noticed that I felt whatever this was for so long, I could barely even feel it at all anymore if that makes sense. Feeling alone, secluded, tired, tired of being disappointed and let down. Eventually the easiest thing to do becomes numbing yourself from it almost entirely. “Sad Ghost” is the voice I gave to that numbness.”
It’s Not That Deep: Chapter 2
Sad Ghost is the second single from ari hick’s upcoming EP It’s Not That Deep: Chapter 2, the darker sister of her critically acclaimed EP It’s Not That Deep: Chapter 1, described by LADYGUNN as a “fiercely and empowering EP” It’s Not That Deep: Chapter 2 explores the rollercoasters of everyday life, the emotional upheaval and complexity of being human as well as the theme of acceptance.
The Chapters 1 and 2 EPs encompass the upcoming album It’s Not That Deep, an honest and bold storybook about unapologetically stepping into your power and a riveting soundtrack of entering your Villain Era. Each Chapter is a collage of stories and experiences that were derived to hone in on the concept of reclaiming your power.
ari hicks, described by NOTION as “dark pop siren who is one to watch”, has firmly proved herself as a top artist to watch this year. Reigning as a Live Nation’s “Ones to Watch 2022” with nearly 200k TikTok followers and earning acclaim from the likes of Wonderland, Vogue, Alt Pressand many more. She further has over 7 million streams across platforms and her music has received acclaim from popular Spotify playlists including New Music Friday, Pop Rising, Pop Sauce and SALT among others.
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