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On The Table Read Magazine, “the best entertainment magazine in the UK“, we check out research from Wealth Of Geeks into which were the top earning content creators of 2023.

Top Earning Content Creators

Imagine earning $82 million a year or $4,300 per 1,000 followers. This isn’t fiction; it’s the reality for digital influencers like Jimmy Donaldson (MrBeast) and Dani Austin.

The latest study by unveils that–from June 2022 to June 2023 the 50 richest content creators earned a staggering $700 million, with a collective following of 2.92 billion. This analysis goes beyond sheer numbers, focusing on the efficiency of monetizing followers, a crucial aspect of the digital content realm.

The in-depth study offers insights into earnings, follower count, efficiency, and platform preferences, providing a comprehensive view of today’s booming creator economy. 

It’s a narrative that I believe will resonate profoundly with your audience, offering them a unique lens to view the current and future trends in digital media.

Key findings

  1. Earnings and Followers: From June 2022 to June 2023, the top 50 creators earned $700M, attracting 2.92B followers, averaging $239.68 per 1000 followers.
  2. Platform Preference: TikTok leads with 40% of total followers (1.2B), followed by YouTube (724.8M) and Instagram (642.2M).
  3. Top Earners: MrBeast tops with $82M and 376M followers. Rhett & Link, PrestonPlayz, and Ryan Kaji follow, each earning $35M.
  4. Earnings Efficiency: Dani Austin Ramirez earns the most per 1K followers ($4,302.93), followed by Alexandra Cooper and Christina Najjar.
  5. Generational Trends: Millennials make up 56% of top creators, Gen Z 40%, and Gen X 4%.

Top 50 Richest Content Creators of 2023

2023's Top 50 Richest Content Creators  on The Table Read Magazine
2023’s Top 50 Richest Content Creators

5 Highest-Earning Content Creators, 2023

1. Jimmy Donaldson (MrBeast):

Famous for his stunts and philanthropy, he leads with $82.0M in earnings and 377.1M followers.

James Stephen “Jimmy” Donaldson, better known as MrBeast, is an American YouTuber, philanthropist, and entrepreneur who is known for his outrageous stunts, challenges, and donations to charity. He has gained popularity for his energetic personality, creative video concepts, and commitment to giving back to society.

Donaldson began his YouTube career in 2012, uploading gaming videos and Let’s Plays. He later shifted his focus to more elaborate and high-stakes challenges, such as giving away large sums of money or attempting to break world records. His videos have garnered millions of views and attracted a dedicated following, making him one of the most popular YouTubers in the world.

Beyond his entertainment value, Donaldson is also known for his philanthropic endeavors. He has donated millions of dollars to various charities and organizations, including the Arbor Day Foundation, St. Jude Children’s Research Hospital, and the Make-A-Wish Foundation. His generosity and dedication to giving back have earned him widespread recognition and admiration.

In addition to his YouTube success, Donaldson has ventured into other business ventures, including MrBeast Burger, a virtual restaurant chain, and Feastables, a healthy snack company. He also co-founded Beast Philanthropy, a non-profit organization that supports charitable initiatives.

Donaldson’s impact extends beyond his online presence. He has inspired millions of people, particularly young audiences, to pursue their passions, be generous, and make a positive impact on the world. His unique blend of humor, creativity, and philanthropy has made him one of the most influential figures of his generation.

2. Rhett & Link:

Known for ‘Good Mythical Morning’, they’ve earned $35.0M with a 51M follower base.

Rhett James McLaughlin and Charles Lincoln Neal III, better known as Rhett & Link, are American internet personalities, comedians, and musicians who have gained popularity for their comedic YouTube channel, Good Mythical Morning. The duo has amassed a large following through their entertaining videos, which often feature challenges, experiments, and product reviews.

McLaughlin and Neal met at North Carolina State University, where they both majored in business. They began their YouTube channel in 2008, originally focusing on sketch comedy and short films. However, their popularity skyrocketed when they launched their daily show, Good Mythical Morning, in 2011.

The show’s format involves Rhett and Link performing a variety of tasks, often involving food, pop culture, or random challenges. Their humor is characterized by its absurdity, self-deprecating nature, and relatable interactions. The show has garnered millions of viewers worldwide and has been praised for its creativity, originality, and ability to connect with audiences of all ages.

In addition to their YouTube channel, Rhett and Link have expanded their media presence through various projects, including a film, a book, a podcast, and a live tour. They have also collaborated with various brands and celebrities, further enhancing their influence and reach.

The duo’s success can be attributed to their strong chemistry, consistent comedic style, and ability to adapt to evolving trends in the digital age. They have proven to be masters of online entertainment, creating engaging content that has resonated with millions of viewers worldwide. Rhett and Link continue to push boundaries and explore new creative avenues, solidifying their position as one of the most popular and influential internet personalities of our time.

3. Preston Arsement:

A gaming content creator, he engages 39M followers and has also earned $35.0M.

4. Ryan Kaji:

Young toy reviewer and unboxer with 36M followers, earning $35.0M.

5. Jake Paul:

Content creator in music and boxing, he has 73.1M followers and earnings of $34.0M.

5 Highest-Earning Creators per 1k Followers, 2023

1. Dani Austin Ramirez:

With 2.9M followers, she leads in earnings efficiency, making $12.50M, which translates to $4,302.93 per 1K followers.

2. Alexandra Cooper:

Host of the popular podcast ‘Call Her Daddy’, she has 5.1M followers and earns $20.00M, achieving $3,911.98 per 1K followers.

3. Christina Najjar (Tinx):

Known for her relatable and trendy content, she earns $7.50M from 2.1M followers, resulting in $3,649.64 per 1K followers.

4. Rhett & Link:

With a wider reach of 18.9M followers, they earn $35.00M, amounting to $1,847.84 per 1K followers.

5. Kaitlyn Siragusa (Amouranth):

A well-known figure in streaming and cosplay, she has 10.6M followers and earns $15.00M, equating to $1,413.23 per 1K followers.

The remarkable earnings of these top content creators and their efficiency in monetizing each follower are just the tip of the iceberg.

Find more now:

For a deeper dive into these narratives and a more comprehensive analysis, I invite you to explore the full study here.

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