Kelly Swingler, a leading coach for professional women and former HR director, has launched a podcast to help women in business or in senior roles at risk of “burn out”. The pandemic has seen burn-out among professional women reach an all-time high.
Kelly Swingler, an executive coach for professional women, has launched a new podcast, Core-Led Women, for female entrepreneurs experiencing, or fearing, burn-out.
The podcast will be available for download every Tuesday morning from 8am and will feature an episode a week exploring a different theme.
Kelly Swingler
Kelly runs her own coaching business and has a background in HR. She was the youngest HR director of a corporation with more than 3,000 staff when she left in 2014 after struggling to cope due to burn out. She since went on to create her own HR consultancy – which still runs today – and in 2020 took the leap to support professional women just like her.
“I’m producing the podcasts to help and support the growing number of business women who need help with their spiritual, emotional, mental, physical and financial wellbeing,” she explained.
“Evidence is already showing that burn-out among professional women is at an all-time high. Often women in professional roles are expected to be superhuman, to juggle many different roles and often they are their own worst critic.”
Core-Led Women Podcast
During the series of podcasts, Kelly will seek to answer these questions and share her own personal burn-out problems that she experienced first-hand when she worked in a stressed and sometimes toxic environment.
With the help of a team of inspirational and motivational speakers, the podcasts will – amongst other topics – cover creating success by implementing boundaries to avoid burn-out and enhancing personal development to raise your business profile with the focus being on who you are, what you want and how to manifest goals.
Podcast Guests
During March and April, podcast guests will include Katie Neeves, Mary Ann Sieghart, Claude Silver and Taz Thornton.
Katie Neeves is one of the UK’s leading trans ambassadors, who came out publicly as being transgender in 2018 after living for 48 years as a man. She formed Cool2BTrans to reach out to other trans people to show that trans people are just ordinary people who want to be safe, loved and happy – just like everyone else!
Mary Ann Sieghart is a journalist, author, non-executive director and broadcaster. She spent 20 years as assistant editor and columnist at The Times and won a large following for her columns on politics, economics, feminism, parenthood and life in general. Her latest book, The Authority Gap, provides a startling perspective on the unseen bias at work in our everyday lives to reveal the scale of the gap that still persists between men and women.
Claude Silver (chief heart officer at VaynerMedia) says her life’s purpose is to be of joyful service and unlock emotional optimism in all. As the first ever chief heart officer, she oversees anything and everything that has to do with people including talent management, employee experience, learning and development, coaching and culture. She understands that cultivating emotional optimism is the most effective tool in revealing the greatness that resides within people.
Taz Thornton is an award-winning motivational speaker, coach and trainer, best-selling author, personal empowerment specialist and firewalker. Her book, Unleash Your Awesome, helps people who are running their own business, but are going nowhere; who are offering amazing products, but feel invisible; who have invested in network marketing, but are not making ground and who are ready to do something new, but have no idea where to start.
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I interviewed Jordan Kauwling, producer of “Two Sentence Horror Stories: The Official Podcast”, the work that goes into it, and what they discuss.
Tell me a bit about who you are.
I’m an LA-based comedy writer and podcast producer who sometimes hosts podcasts.
How and why did you start podcasting?
I started podcasting on a whim after doing stand-up for a year in Philadelphia. I took some classes at a local public radio station in audio engineering and pitched a show idea to the board which resulted in me hosting my own Saturday morning show, Philly on Location. From there, I took other jobs in local public radio with a focus on storytelling which led me to a fellowship at Maximum Fun Network in Los Angeles.
Jordan Kauwling
What is your current podcast called, and how did you come up with the name?
I currently produce a new podcast called “Two Sentence Horror Stories: The Podcast” which is the companion podcast to the Stage 13-produced anthology series, “Two Sentence Horror Stories” on The CW and Netflix.
I am also the host of “Views from Nervosa: A Frasier Rewatch Podcast” which is an homage to the cafe that fictional characters Frasier and Niles Crane frequented on the hit 90s sitcom “Frasier.”
What platforms can we find Two Sentence Horror Stories: The Official Podcast on?
“Two Sentence Horror Stories: The Podcast” is available on all major podcast platforms!
What is Two Sentence Horror Stories: The Official Podcast about?
“Two Sentence Horror Stories: The Podcast” is a deep-dive into the behind-the-scenes world of each episode of the hit anthology series. In each episode we chat with episode creatives, celebrity horror fans and guest experts who help us take a deeper look at the societal issues addressed in the series.
Do you host Two Sentence Horror Stories: The Official Podcast alone, or have guest hosts/partners?
I produce and our hosts are Danielle Radford (writer, actor, comedian, writer for the Emmy®-nominated series “Honest Trailers”) and Megan Rosati (writer, director, actor, Fangoria contributor, “52 Ways To Break Up”). They talk with the television series’ creators, as well as celebrity guests, horror experts, social activists, culture critics, and more.
How has Two Sentence Horror Stories: The Official Podcast changed or developed since you began?
It’s our first season, so we’re sticking with our current format now, but it could change.
What are you biggest challenges with Two Sentence Horror Stories: The Official Podcast?
My biggest challenge is editing conversations with super-interesting, dynamic guests down to a 45 minute episode. We could literally chat with our guests for hours!
What are your favourite podcasts to listen to?
I am obsessed with The Blank Check Podcast with Griffin and David because their team does such a great job of researching the film careers of the directors they cover. I
love a good movie podcast like the guys over at We Hate Movies and The Flop House. I really enjoy The Read and revisit their Beychella episode at least once a month. I enjoy Fanti Podcast – a show about problematic faves – and how it challenges us as fans to demand better from our favorites. I also really enjoy Scam Goddess because I love a good scam story!
Do you earn money from podcasting, or is it a hobby?
Podcasting started out as a hobby, something to do in between bombing at local comedy clubs, and I have been blessed to be able to now call it a career.
What is the first piece of advice you would give to anyone inspired to start podcasting?
I urge anyone thinking about getting into the world of podcasting but who is unsure if there is space in the industry for their voice to power-through that self-doubt and do it anyway. Do it unsure. Do it scared. I
’ve been fortunate enough in this industry to be able to help shape the voices of so many people whose perspectives are much-needed at the table. Black medical professionals, nonbinary journalists, Chicana doulas… you name it! And just like each one of them had a story to tell that only they could tell, so do you!
And, finally, are your proud of what you’re accomplishing with your podcast? Is it worth the effort?
Every day that I get up and am able to help tell a story and build the fire I feel like I’ve moved one step closer to my life’s calling.
Pop all your work, website and social media links here so the readers can find you:
Follow “Two Sentence Horror Stories: The Podcast” on Instagram @twosentencehorrorstories and argue with me online about old “Buffy” plot threads @cinnamonlafemme. Here are some more links too:
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British Podcast Award judge, PodFest speaker and top 1% podcaster Anna Parker Naples, from Leighton Buzzard, Bedfordshire, is celebrating this week, having further enhanced her knowledge sharing mission, with the launch of her 3rd podcast, ‘Podcasting for Entrepreneurs’ (www.annapn.co/pfe).
Four hours after it’s release, it was ranking in the top 100 business podcasts, above American entrepreneur Jordan Belfort, Rich Dad author Robert Kiyasaki and International Entrepreneur and Sought After Business Mentor Jessen James… the podcast is currently sitting at no.1 in the marketing categories and 14 in the business charts.
Podcasting For Entrepreneurs
Created as part of her mission to further reduce the gap between the professional audio world and the business world, both of which she is a respected part of, ‘Podcasting for Entrepreneurs’ brings in Anna’s prestigious industry experience and blends it with her real life experience of entrepreneurship having created a multi 6 figure business from scratch over the last 3 years, and provides other business owners with advice on how to use the audio world to build authority.
Passionate about removing the barriers many entrepreneurs place in front of themselves when it comes to entering the ‘unknown’ audio space, Anna is keen to help other business owners see how they CAN tap into this fastest growing marketing medium, especially on the back of poll results from her community highlighting that 39% of female entrepreneurs particularly fear the tech and 42% are struck by visibility fears.
Anna Parker-Naples
Anna said: “There is no doubt that the podcast industry is booming with over 2.5million podcasts now live, yet it’s clear there’s still heavy resistance to tapping into the huge opportunity here from many business owners – and it’s no surprise to me that a huge proportion of resistance is down to visibility fears. I know all about these! Following rejection from RADA at 18, I decided to quit my dream career of being an actress and keep my face away from the cameras using my voice instead to pave out a successful career.
When I became wheelchair bound during my third pregnancy, depression hit and I wanted to hide – but thanks to NLP and the start of a personal development journey I instead found a passion within me to help others who were feeling trapped, to step up and get visible and that path has led me here.”
Anna is passionate about helping other entrepreneurs tackle their fears so more business owners can successfully use podcasts to grow their businesses, particularly other female entrepreneurs.
Female Podcasters
Audio and podcasting continues to be a male dominated field, with 2020 stats showing that only 21% of podcasts are hosted by women[1], but Anna continues to challenge this. She is proud to be the first British woman to write a book on Podcasting – the No.1 Bestselling ‘Podcast with Impact: How to Start & Launch Your Podcast Properly’ and she is a number 1 International Podcast Host herself, with ‘Entrepreneurs Get Visible’ which sits in the top 1% of podcasts globally and has received over 200K listeners in 106 countries.
She is also the UK’s leading podcast launch expert and has helped other women launch over 300 successful podcasts since January 2020, enabling them to amplify their message and be featured alongside the likes of; Tony Robbins, Joe Wicks, Jay Shetty, Fearne Cotton, Marie Forleo, Amy Porterfield, Tim Ferris, Gary Vaynerchuck.
Anna’s audio knowledge built up whilst wheelchair bound, when she was unable to work and travel and so dedicated her time to learning everything about the world of audio, also investing in a recording studio at home. Having re-ignited her passion again she went on to become an award-winning voice actress and audio producer working with brands such as; Coca Cola, CBeebies, FC Barcelona, CITV, Aardman Animation, Virgin and BBC and winning awards, appearing on red carpets alongside stars such as Ruby Wax and Paul McKenna, Adele, Holly Willoughby and Rio Ferdinand.
She recognises that this puts her in a unique position but that most entrepreneurs don’t have this audio knowledge, so it’s no surprise that the tech then feels overwhelming.
Why Now
“I’ve been asked, why this and why now?’ Anna said: “And the answer is that I’ve walked the walk and talked the talk and I can’t see anyone marrying the two specialisms in such a way that enthusiastic entrepreneurs can really get hold of something and practice it. I tried and failed with my first podcast but it didn’t put me off. I evaluated and created something totally different with Entrepreneurs Get Visible, which is listened to in 106 countries and has ranked in the top 1% of podcasts globally for the past year and now I love letting others in on the secrets.
Audio is a very different world, but that doesn’t mean it has to be hard, or inaccessible – I want to open doors so more passionate business owners can share their messages globally through the power of a podcast. This field was always set to grow but people’s thirst for audio content has grown exponentially during the pandemic and if you want your business to soar, you really can’t ignore this space.”
I’ve seen very real results for both my business and clients’ businesses with 1 being fought over for a book deal with a leading publisher, another winning a 25K contract with no sales call and others being submitted for awards – but the impact is also much more than that. When you give a passionate mission led entrepreneur a podcast magic happens, because in that moment of them choosing to share their knowledge and expertise and connect with someone else very directly human to human, a ripple effect is triggered.”
That advice will impact that listener, that listener will take action as a result and that message will be multiplied. I truly believe that with ’Podcasting for Entrepreneurs’ we are changing lives one listener at a time, because of the power of the messages that are being shared”.
The podcast covers everything from the impact of a successful launch to growing, monetizing and strategizing your podcast.
Podcast For Success
“This isn’t a podcast for people who merely want to dip their toe in the water. It takes planning, strategy and commitment to build an engaged listening audience, providing the best quality content that has people coming back for more! But if people will stick with me they’re going to learn exactly what it takes to explode their personal brand and turn the power of podcasting into audio profit.”
Knowledge is key in launching a successful, profitable podcast. Episodes include the minute detail of which microphone to use and which platform is right, to formats to consider, repurposing your podcast and how to land the best guests! Podcasting is both an art and a science! You have to get the basics right and when you do, there’s no limit to what you can achieve.”
Founder of www.thepodcastagency.com, Anna works with aspiring podcasters to launch chart topping, top ranking podcasts and through The Podcast Membership offers resources and guidance. ‘Podcasting for Entrepreneurs’ is now another string to her bow that enables her to create a wider ripple effect with her knowledge sharing.
Top Tips from ‘Podcasting for Entrepreneurs’:
1. Treat your podcast launch with the same attention you give to the launch of a new product or service
2. Craft each episode title so that it ‘hooks’ the listener in to wanting to listen and learn
3. Make sure your audio quality is as good as it can be. Poor audio is the biggest reason for people switching you off
4. Prioritise promoting your podcast throughout the whole week. Don’t just share a social post once and expect great results.
5. Use your podcast to interview and connect with more established influencers in your industry. This relationship building process can be the start of powerful allegiances to accelerate your business.
Donate to support The Table Read We strive to keep The Table Read free for both our readers and our contributors. If you have enjoyed our work, please consider donating to help keep The Table Read going!
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GOES BEHIND THE SCENES AND EXPANDS THE THEMES OF ACCLAIMED ANTHOLOGY SERIES AIRING ON THE CW
Companion Podcast Launches Jan. 25
Warner Bros. Television’s Stage 13, originator of the popular anthology series “Two Sentence Horror Stories,” which debuted season three on The CW on Jan. 16, is excited to announce the launch of the companion podcast TWO SENTENCE HORROR STORIES: THE OFFICIAL PODCAST on TUESDAY JAN. 25 on Apple, Spotify, and all major podcast platforms. Forty-five-minute episodes of the companion podcast debut on Tuesdays and Thursdays after the corresponding new television episodes premiere on Sundays on The CW. The TV episodes air in pairs throughout their run on The CW and stream for free the next day at cwtv.com and The CW app. The first two seasons can be streamed on Netflix.
Two Sentence Horror Stories
“We are thrilled that both the ‘Two Sentence Horror Stories’ television series and podcast are sparking discussions about important issues,” said Stage 13 SVP/GM Diana Mogollon. “Continuing the debate and digging into core societal issues with intersectional storytelling and multicultural representation behind and in front of the camera have become a signature of the series and Stage 13. In addition to being great stories about social horror, the series and podcast are vastly entertaining and take viewers on a terrific, worthwhile journey.”
The podcast is an immersion into the unique worlds created in each episode of the hit horror anthology TV series that tackles social and cultural issues. In each podcast, hosts Danielle Radford (writer, actor, comedian, writer for the Emmy®-nominated series “Honest Trailers”) and Megan Rosati (writer, director, actor, Fangoria contributor, “52 Ways To Break Up”) talk with the television series’ creators, as well as celebrity guests, horror experts, social activists, and culture critics, and dive deep into the social themes at the intersection of diverse and inclusive storytelling explored on the cult CW series, which also streams on Netflix. The podcast is produced by Jordan Kauwling (“NPR,” “The Root”)and associate produced by Stephanie Franco (“Marijuanera” “Bay Area Youth Voice Podcast”).
Season 3 Podcast
Guests for season 3 companion podcasts include Jeffrey Reddick, creator of the “Final Destination” franchise and writer of “Tamara,” “Day of the Dead” and “Dead Awake”.
Tommy Pico, award-winning poet, recipient of the Whiting Award, host of podcasts “Scream Queen” and “Food 4 Thot” and writer for FX’s Sterlin Harjo/Taika Waititi comedy series “Reservation Dogs”.
Matthew Rodriguez, senior culture editor at The Atlantic, author, graphic novelist, teacher and journalist whose work has appeared in Teen Vogue, The Advocate, Slate, Self, former host of “Buffy the Vampire Slayer” podcast “Slayerfest ‘98”.
Dr. Tananarive Due, winner of the American Book Award for The Living Blood, winner of the NAACP Image Award for the novel The Black Rose, author of 13 novels, film historian, educator at UCLA and expert in Black horror.
Peaches Christ/Joshua Grannell, drag star, writer/director of “All About Evil” with Natasha Lyonne and “Nightmare on Castro Street” and subject of an acclaimed retrospective at San Francisco’s de Young Museum.
Josué Argüelles, of educational organization A Call To Men which works worldwide to promote healthy relationships in men and boys and to prevent gender-based violence for all women, men, trans, LGBQ and nonbinary people, he was a former fellow at San Francisco Labor Leadership Institute and is a board member of Make It Happen!/Brooklyn.
Dr. Stephanie Diez-Morel, author and founder of Reboot and Recover, a non-profit dedicated to responsible technology use.
Jeff Masters, “LGBTQ&A” Podcast host, writer, director of podcasts at Pride Media/Advocate & Out Magazine, GLAAD Award-winning journalist whose work has appeared on NPR, MSNBC and The New York Times.
Clarkisha Kent, writer and journalist whose work has appeared in Essence, Entertainment Weekly, The Root, MTV, BET.
Drea Washington, film nerd, horror fanatic and co-host of “Scream Queen.”
2SHS Creative Team
The “2SHS” TV series creative team, one of the most diverse and multicultural teams in the business, also will appear in podcast episodes to give insights on the creation of each television episode and its deeper themes. Those booked thus far include creator/executive producer and episode director Vera Miao; executive producers Lisa Morales and Liz Levine; writers Stephanie Adams-Santos and Sehaj Sethi; directors Dubois Ashong, Chase Joynt, Nimisha Mukerji, Heidi Saman (“Queen Sugar” NPR’s “Fresh Air”) and Kailey Spear and Sam Spear, twins and directors of season 3 episodes “Teatime” and “Crush,” which features terrific performances by the Robbins twins.
Cast bookings include “Crush” episodestars and twins Joyce Robbins (“Motherland: Fort Salem”) and Jacqueline Robbins (“A Series of Unfortunate Events”),who have been acting together and separately for more than 40 years and “Erased” episode actor Mapuana Makia (“Doogie Kamealoha, M.D.”).
More guests will be announced at a later date. Detailed listings follow below.
The Podcast
TWO SENTENCE HORROR STORIES: THE OFFICIAL PODCAST will accompany 20 episodes of the current TV series run of “Two Sentence Horror Stories,” which will total 33 at the end of this season on The CW. The TV show is one of the fastest growing horror franchises with 72MM+ viewers to date.* The first part of the podcast focuses on the television episode with show creators, talent and a celebrity guest, while the second part delves into the episode’s themes and social issues with an expert.
Inspired by online micro-fiction, “Two Sentence Horror Stories” (2SHS) is a critically acclaimed psychological horror anthology series designed to subvert classic horror tropes by centering on everyday people and diverse perspectives. The half-hour series taps into universal primal fears while tackling the provocative social and cultural issues that exist in modern society.
Created by Vera Miao, TWO SENTENCE HORROR STORIES is from award-winning studio Stage 13, part of Warner Bros., and features one of the most diverse and inclusive writing and directing teams in television. The series has a writers’ room that is 100% women (80% BIPOC). Notably, Lisa Morales, in her first showrunning gig, is one of the few Latina showrunners in Hollywood. The series features 100% diverse (female, BIPOC, LGBTQ+) directors. Many of the over-35, up-and-coming writers and directors of 2SHS episodes have gone onto guild acceptance, larger shows, films and gaming. The show’s casting also has been remarkably diverse.
About The Podcast Team
Writer, actor and comedian Danielle Radford (co-host) is a writer on the four-time Emmy®-nominated comedy series “Honest Trailers,” which takes a hard look at films and presents maybe-too-honest spoof trailers for those films. She is a co-host of the pop culture debate show “Movie Fights” and is a regular contributor to Screen Junkies and Fandom Entertainment. Her additional credits include “SSCC” and “Dimension 20.” Twitter: @danielleradford and Instagram: @danielle_radford
Writer, director, actor and mega horror fan Megan Rosati (co-host) was named one of Hollywood’s New Top Writers by Tracking Board. She is a regular contributor to the popular genre website Fangoria and wrote “Essence,” a season two episode of Two Sentence Horror Stories. Her additional credits include “Everyone Is Doing Great,” “Two Guys, A Mermaid and A Couch” and “52 Ways to Break Up.” Twitter & Instagram: @meganrosati
Jordan Kauwling
Storyteller, comedy writer and podcast producer Jordan Kauwling’s (producer) work has appeared on NPR, The Root and Maximum Fun and is the host of the upcoming podcast “Views from Nervosa: A Frasier Rewatch,” which passionately discusses the Emmy®-winning television series. She is more than happy to argue with anyone online about TV series “Lost” plot threads. Twitter: @cinnamonlafemme
Born and raised in the San Francisco area, writer, storyteller and producer Stephanie Franco’s (associate producer) work has appeared on “Marijuanera” for Locatora Productions and the Bay Area Youth Voice Podcast for Youth Leadership Institute.
TV Episodes Synopses And Companion Podcasts Info
For fans of social horror, TWO SENTENCE HORROR STORIES: THE OFFICIAL PODCAST is a deep dive behind the scenes of season three of the TV series and into the issues explored in the show, spotlighting the diverse groups of creators and cast and bringing the themes to vivid life.
Guest bookings thus far, with more to be announced at a later date:
Toxic (#306) Podcast debut: Jan 25
Podcast guests: Josué Argüelles, of educational organization A Call To Men which works worldwide to promote healthy relationships in men and boys and to prevent gender-based violence for all women, men, trans, LGBQ and nonbinary people, he was a former fellow at San Francisco Labor Leadership Institute and is a board member of Make It Happen!/Brooklyn; and TV episode director Chase Joynt.
The CW TV series debut: Jan. 23 at 9:00pm ET/8:00pm CT.
The CW TV series synopsis: Directed by Chase Joynt; written by Liz Hsiao Lan Alper.
Class differences and cruelty take hold of a group of high school frenemies as they prank a Yale hopeful in the woods. They might realize too late that not all jokes are harmless and some ghost stories are true. Chase Joynt, director of acclaimed Season 2 episode “Elliot,” returns.
Teatime (#304) Podcast debut: Jan. 27
Podcasts guests: Peaches Christ/Joshua Grannell, drag star; writer/director of “All About Evil” with Natasha Lyonne and “Nightmare on Castro Street,” and subject of an acclaimed retrospective at San Francisco’s de Young Museum; Kailey Spear and Sam Spear, directors of season 3 TV episodes “Crush” and “Teatime.”
The CW TV series debut: Jan. 23 at 9:30pm ET/8:30pm CT
The CW TV series synopsis: Directed by Kailey Spear and Sam Spear; written by Stephanie Adams-Santos.
A new babysitter’s gig takes a sinister turn when she discovers her charge’s dolls are not what they seem. In her fifth 2SHS episode, Guatemalan-American writer Stephanie Adams-Santos turns the classic horror trope of evil dolls on its head.
Teeth (#302) Podcast debut: Feb 1
Podcast guests: Jeff Masters, “LGBTQ&A” Podcast host, writer, director of podcasts at Pride Media/Advocate & Out Magazine, GLAAD Award-winning journalist whose work has appeared on NPR, MSNBC and The New York Times; Clarkisha Kent, writer and journalist whose work has appeared in Essence, Entertainment Weekly, The Root, MTV, BET; executive producer and TV episode writer Lisa Morales, and executive producer Liz Levine.
The CW TV series debut: Jan. 30 at 9:00pm ET/8:00pm CT.
The CW TV series synopsis: Directed by Kathleen Hepburn; written by Lisa Morales.
A romantic weekend escape to the woods for a bi-racial lesbian couple goes awry when they are targeted by a group of bigoted locals, other creatures, and a dark and lonely secret their relationship may or may not overcome. Director Kathleen Hepburn has won multiple awards including a Leo Award and a Canadian Screen Award.
The Killer Inside (#307) Podcast debut: Feb 3
Podcast guests: Tommy Pico, award-winning poet, recipient of the Whiting Award, host of podcasts “Scream Queen” and “Food 4 Thot” and writer for FX’s Sterlin Harjo/Taika Waititi comedy series “Reservation Dogs”; Drea Washington, film nerd, horror fanatic and co-host of “Scream Queen;” TV episode director Heidi Saman (“Queen Sugar” NPR’s “Fresh Air”) and writer Sehaj Sethi.
The CW TV series debut: Jan. 30 at 9:30pm ET/8:30pm CT
The CW TV series synopsis: Directed by Heidi Saman; written by Sehaj Sethi.
A surgeon is forced to take drastic measures to save her father when following the rules does not succeed. Egyptian-American director Heidi Saman (“Queen Sugar”) draws on her cultural heritage and journalism background with NPR’s “Fresh Air” to bring 2SHS writer Sehaj Sethi’s fourth episode to life (and death).
About Stage 13
Stage 13 is a multiple award-winning, fearless, original content studio showcasing a new generation of inspired talent and voices in scripted and unscripted storytelling. With six Emmy® nominations, the brand’s diverse portfolio of series and features are available on the Stage 13 platform, Facebook, YouTube, and its distribution partners, including Netflix, The CW/CW Seed, HBO, and HBO Max. Creating impactful series for multidimensional audiences, Stage 13 is part of the Warner Bros. TV Group.
* Source: Nielsen TV Toolbox, Linear = Live+35, Two Minute Qualifier, Netflix Sept 2019-Oct 2021, CWTV.com, All Seasons of Each Series; U.S. and Connected TV only.
Links and for more information
“Two Sentence Horror Stories” TV series and companion podcast links:
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I interviewed podcaster Yuri Cataldo about his career, what inspires him, and why he started his Advance Your Art podcast.
Tell me a bit about who you are.
Yuri Cataldo is an award-winning entrepreneur, keynote speaker, best-selling author, and emerging tech strategist who combines the mindsets of an artist and a technologist.
Named one of the 40 under 40 business leaders in Indiana, Yuri brings years of experience in the arts, design, entrepreneurship, marketing, innovation, and publicity to his advising of founders and startups.
He is a classically trained set/costume designer (Juilliard/Yale/IU) turned entrepreneur with credits on Broadway, Dance, Film, and Opera, the founder of IndigoH2O, the only multiple award-winning bottled alkaline water in the world and the 2015 best tasting water in the world, the co-author of the internationally best-selling book about Bitcoin/ Blockchain: Be Left Behind – Discover Bitcoin and Cryptocurrency Before Your Grandmother beats you to it, and a mentor at Yale Tsai City, MassChallenge, Fintech4Good, and Tech Stars.
The startups he founded have been featured at the Oscars, Golden Globes, the Emmy’s, the MTV VMA’s, and in 260+ magazines and articles. (Forbes, CNN, PBS, Indy Star, Boston Globe) and the startups he advises are on track to do even more.
He is also a frequent speaker on Blockchain, PR/Media Relations, Creative Entrepreneurship, and Corporate Innovation at universities, conferences, corporate events, and with high-ranking government officials from all over the world.
Currently, he is the co-founder/GP of Athenian VC leading the fund investment strategy in Web3, the host of the Advance Your Art podcast, and getting an MBA at MIT.
How and why did you start podcasting?
I started this podcast while building up the Business of Creative Enterprises major at Emerson College in Boston, MA. Universities, in general, have done a poor job of teaching art students how to make money from their art. The program I was building was intended to help in that process.
As I was posting more about the program many of my colleagues in the arts wanted access to classes and material but couldn’t unless they were a student at Emerson. I decided to record the conversations I was having with successful business leaders and creatives and put them out as a podcast so anyone could learn from their journey.
I signed up for Podcasters Paradise to learn the mechanics of podcasting. I was scared to release the first few episodes. I didn’t like the sound of my voice and the podcast didn’t sound professional enough in my opinion, but I just did it.
What is your current podcast called, and how did you come up with the name?
Advance Your Art
I came up with it by searching available domain names that contained ART in them. This was the one I liked the most that illustrated what the podcast was about.
What platforms can we find Advance Your Art on?
Apple iTunes, Spotify, Google, etc. Its on everywhere podcasts are found.
What is Advance Your Art about?
This is the show I wish existed when I was in school. Every week I sit down with a creative entrepreneur and ask the who, what, how, when of their successful journey. Listeners won’t just hear a good story but learn how and why each guest made decisions and where they believe their industry is going in the future.
Do you host alone, or have guest hosts/partners?
Alone
Do you edit Advance Your Art or have someone who does it for you?
I edit it which is why episodes sometimes are slower to be released. : )
Do you script Advance Your Art, or just chat as you go?
I do research on every guest and create basic questions to make sure I hit the key points. The podcast is conversational, and I often ask follow-up questions based on their responses which take the conversation in different directions.
How has Advance Your Artchanged or developed since you began?
In the beginning, I was only focused on guests currently working in the arts. Painters, dancers, designers, musicians, etc. As the podcast has developed I started speaking with creative projects, founders who had a creative background, and individuals who have been able to switch careers using their creative background to their advantage.
What are your biggest challenges with your podcast?
Time is my biggest challenge. I do the podcast because I love meeting new people and helping creatives create their own paths. I have a long list of exciting people to interview but only a short amount of time to edit the interviews. The show’s loyal but smaller audience has made it challenging to find sponsors which would pay for editing.
What are your favourite podcasts to listen to?
Freakanomics, Pivot, Anything the CBC puts out, Lex Fridman Podcast, Masters of Scale, Genius Network
How and where do you promote Advance Your Art?
Instagram, Twitter, articles, and through my guests.
Do you earn money from podcasting, or is it a hobby?
It’s a hobby right now but has led to amazing relationships which have led to other paid opportunities.
What’s something you never expected about podcasting? What have you learned that surprised you?
I never expected how many doors this would open or relationships it would help me to develop in multiple industries. Because I listen to my own voice weekly I’ve studied my speaking pattern and have learned how to fix it. The show has also made me better at paying close attention to details and asking questions.
What is the first piece of advice you would give to anyone inspired to start podcasting?
Find a subject that you love to talk about and just jump in and do it. The first few episodes won’t be great but you need to get started and not fixate on creating something perfect.
And, finally, are your proud of what you’re accomplishing with your podcast? Is it worth the effort?
I am very proud of Advance Your Art and the interviews I’ve done. It has allowed me to help the next generation of artists. It’s a lot of work but totally worth it.
Pop all your work, website and social media links here so the readers can find you:
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I interviewed Russ Stephens, co-founder of the Association of Professional Builders, about his career, what inspired him to start podcasting with Sky Stephens, and the work that goes into the Professional Builders Secrets Podcast.
Tell me a bit about who you are.
The Association of Professional Builders (APB) helps residential home builders grow their building companies with systems that generate more leads, more contracts and higher margins while improving the client experience.
Russ Stephens
Russ Stephens is a Co-founder of the Association of Professional Builders. He is a data analysis expert who has introduced data-driven decision-making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.
How and why did you start podcasting?
We launched our podcast in November 2021 as another platform to share and connect with professional builders across the globe. The podcast has allowed us to increase the amount of educational content we provide to builders.
What is your current podcast called, and how did you come up with the name?
Our podcast is called Professional Builders Secrets. The name came about after one of our clients in the United States, Max Mills from RM Builders started saying jokingly, that he didn’t want any of his competitors to find out all these ‘industry secrets’ that we were sharing with him.
He kept repeating this over and over every month when he met with one of our executive coaches and he even went on to record a testimonial for us where he said, ‘I don’t want anyone in Utah knowing about this stuff, but if you are in Australia, Canada or New Zealand, then go ahead and join the APB!”
When we started running live events in Australia and New Zealand at the beginning of 2021 we played that video of Max to the audience and for a bit of fun started calling those events ‘Professional Builders Secrets’.
When we launched our book in September 2021, it seemed only natural to call the book by the same name, and when the podcast was due to be launched a couple of months later it seemed the most obvious option.
What platforms can we find Professional Builders Secrets on?
Professional Builders Secrets can be found on all major podcast platforms like Apple Podcasts, Spotify, Stitcher, Google Podcasts and more. Or, you can listen directly from our website.
What is Professional Builders Secretsabout?
Professional Builders Secrets is the #1 podcast to help builders grow their building companies safely and securely. Each episode breaks down proven strategies that help builders generate more leads, sign more contracts and increase their margins while delivering a better experience for their clients.
The podcast brings together some of the best minds in the industry along with professional builders to share their experiences and valuable insights on how to operate and grow a residential building company.
We explore construction software innovation, managing client expectations, the importance of key performance indicators (KPIs), the most misunderstood calculation in a builder’s financial reports, the marketing process for builders, how professional builders price their jobs, the proven sales process for residential home builders and so much more.
Do you host Professional Builders Secrets alone, or have guest hosts/partners?
Professional Builders Secrets is hosted by Bosco Anthony, Digital Strategist for Elevate Communications, on behalf of the Association of Professional Builders. In each episode, Bosco is joined by seasoned experts in the construction industry, whether it’s APB co-founders, Russ and Sky, professional builders from across the globe or industry leaders and experts.
Do you edit your Professional Builders Secrets or have someone who does it for you?
We outsource the editing of our podcast. When it comes to anything marketing, we know sound is crucial. If the sound isn’t the best quality it can be, you will lose people. So that’s why we leave editing to the experts.
Do you script Professional Builders Secrets, or just chat as you go?
We like to ensure each episode has a particular theme or topic, so we do come up with some example questions around the guests area of expertise to help get the conversation flowing. Since all of our guests are industry experts, we don’t script their answers. The value is in the raw responses that they provide!
How has Professional Builders Secrets changed or developed since you began?
Professional Builders Secrets is still a very new podcast, so far for us, nothing has changed since we launched. However, that does not mean it never will. Like any marketing, you should always be looking for ways to tweak and optimize along the way to make it the best it can be.
What are your biggest challenges with Professional Builders Secrets?
Russ and Sky Stephens
Analyzing the statistics. For email campaigns, online advertising and marketing funnels it’s very easy to analyze the numbers and optimize your assets for better conversion rates. With podcasting, it’s not so easy so we find ourselves facing the same challenges that marketers of 20-30 years ago had to deal with.
What are your favorite podcasts to listen to?
YourDataDriven which is a podcast for amateur race drivers that helps them to improve lap times through data analysis. It’s a lot like running a business.
Also, The Building Code by Buildertrend is an excellent podcast with great hosts. I enjoy listening to the episodes where they interview owners of building companies.
How and where do you promote Professional Builders Secrets?
We promote each podcast episode across our network. APB is active on social media so each time an episode drops numerous posts, videos and stories go across the platforms including Instagram, Facebook and our private Facebook groups. We also encourage all of our guests to share with their audiences.
Do you earn money from Professional Builders Secrets, or is it a hobby?
We don’t earn money from our podcast, but it’s also not a hobby. We started the podcast to provide an additional platform for the content we provide to builders.
What’s something you never expected about podcasting? What have you learned that surprised you?
I never realized just how enjoyable it would be to meet up with the APB team and chat about a particular topic for an episode recording. The time flies and each person always has their own perspective on the subject which is fantastic.
What is the first piece of advice you would give to anyone inspired to start podcasting?
Plan well and stay consistent. There is nothing worse than a podcast that claims they publish a new episode every Friday but in reality, it ends up being a random day here and there. Take the time to plan out your content in advance so you can meet the expectations of your listeners by publishing regular, valuable content.
And, finally, are you proud of what you’re accomplishing with your podcast? Is it worth the effort?
When I look at what the marketing team has put together I am incredibly proud. The website pages, the social media posts, everything looks absolutely amazing.
And of course, I’m incredibly proud of what our host Bosco has been able to create by meeting up and chatting with so many interesting characters from our industry in different parts of the world.
Pop all your work, website and social media links here so the readers can find you:
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Charge Up USA is thrilled to announce the launch of their new podcast and YouTube show, “Go Electric.”
Go Electric
Hosts Josh Lambert, an Alabama native, and Robb Monkman, a Washington native, will be covering some of the most interesting topics around electrification, and Go Electric is looking at all angles of the cleantech revolution. Each episode features interviews with pioneers who are making an impact helping our environment.
Guests of the show include electric vehicle (EV) automakers, financiers, EV charging station manufacturers, industry associations, and other experts that are making the world cleaner and greener for future generations. The goal of the podcast is to spread awareness about all the incredible things that are helping to change our world for the better.
Podcast Hosts
Co-Host Josh Lambert said, “I’ve been blessed to live in a biologically diverse part of the nation, and I know there is a looming threat to our way of life being upturned by climate change. I’m excited to speak with others like me who are leading the way to a greener and more economical way of living.”
Fellow Co-Host, Robb Monkman said, “I am most excited to be talking to other entrepreneurs that are helping to improve our environment and our communities.”
Both Robb and Josh believe that electrification is both great for the environment and good for economic development. “I’ve seen the cleantech economic impact firsthand in my community after the opening of our local EV battery assembly facility. The electrification movement will be a major economic driver helping create good-paying jobs and improving our environment for generations to come. I’m excited to be along for the ride,” Josh said. Green industries will not only make a positive impact on our environment but will also create new jobs and opportunities.
Go Electric Episodes
Recent episodes of Go Electric have featured interviews with guests including:
Amy Barzdukas, CMO of Witricity, recently joined the podcast to discuss wireless EV charging and how it works, the benefits and efficiencies of wireless charging, innovations in the wireless charging space, the types of job openings that exist at Witricity, and some of the key use cases and companies taking advantage of wireless EV charging today.
Mel Clark, President, and CEO of CleanTech Alliance. CleanTech Alliance is committed to developing businesses and jobs that contribute to a greener planet. CleanTech Alliance helps people from many industries interact and cooperate as they work toward a clean energy economy. CleanTech Alliance has over 1,100 member organizations.
Go Electric Guests
Other guests on Go Electric have included:
Richard Gonzales of Ygrene discusses PACE financing and their role in funding green and cleantech. Ygrene offers an alternative option for financing energy-efficient and sustainable energy renovations.
David Greschler, CEO and co-founder of Nomad Go, talks about how their computer vision technology is helping organizations and buildings reduce their carbon emissions and reach their climate change goals.
Guillaume Bernhardt is the CEO and co-founder of R3charge. R3charge offers and promotes EV-friendly hotels around the world and supports the electric vehicle revolution. R3charge offers detailed information about more than 10,000 hotels that offer charging facilities or have access to public charging stations.
Tune In to Go Electric!
If you’re passionate about electrification and cleantech and want to learn about the positive impact that people are making, be sure to tune in to Go Electric. Be sure to subscribe by clicking the links below so you don’t miss a beat.
Robb and Josh hope that Go Electric listeners will catch the excitement around electrification as they hear from experts who are leading the way to improve the environment. Guests of the podcast represent the backbone and future of the electrification and cleantech transformation.
About Go Electric
Go Electric is brought to you by Charge Up USA, a one-stop-shop, turnkey marketplace for EV charging solutions and expert installation services. Owned by the hosts, Charge Up USA streamlines finding the best EV charging stations, and the best service professionals, at the best price. For more information visit www.chargeup-usa.com.
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ARE WE ON AIR? is back for a third series featuring interviews with greats from the worlds of fashion, art and music including Mert Alas, Amanda Lear, CL and Rick Owens.
Dubbed by Vogue as ‘the world’s coolest music podcast’, previous guests have included Patti Smith, Dua Lipa, Jane Birkin, Wolfgang Tillmans, Gia Coppola, Luka Sabbat and Lykke–Li, Laura Harrier and David LaChapelle.
Are We On Air?
Hosted by Arman Naféei, creator of ARE WE ON AIR? and former Director d’ambiance at the Chateau Marmont in LA, the podcast consists of a weekly conversation between Naféei and an esteemed guest. Through a series of questions, each interviewee is encouraged to tell the tale of their life and career through song choice.
Through ARE WE ON AIR? ‘s informal setting, Naféei has the ability to encourage high profile guests to open up about their love of music and beyond. Mimicking the feeling of overhearing a chat between friends on the smoking patio at The Chateau Marmont, Naféei has transferred this intimate experience into the digital space and made it accessible to everyone.
“The idea for ARE WE ON AIR? illuminates the inner lives and personalities of artists through the music they love. A universal time capsule of moments, emotions and ideas, ARE WE ON AIR? uses music as a touchstone to build a library of taste and knowledge through unscripted, genuine conversation. Tune in to groove and be moved.”
– Arman Naféei, creator of ARE WE ON AIR?
Series 3
Series 3 kicks off with French icon Amanda Lear. A testament to her long career as a creative multi-hyphenate, throughout the episode, Amanda offers a rich bank of tales, opinions and intimate reflections.
She explains, “I created this very wild looking persona but I became a prisoner of it.” In true Are We On Air? Fashion too, the episode is littered with anecdotes, from the star’s crush on Lil Nas X – “I love Lil Nas X. He’s so sexy and funny” – to her friendship with Dalí, “Dalí taught me a lot about how to behave with the media: he really was a showman”, and “Dalí sent me a funeral wreath to my wedding”.
Leading up to Series 3 Naféei recently hosted an interactive, ARE WE ON AIR? Pop-up kiosk in Berlin during the city’s famous Gallery Weekend. Visitors could immerse themselves in soundtracks and unique performances from Artists, DJs, musicians, poets, opera singers throughout the kiosk’s term.
LISTEN NOW
Listen to series three of ARE WE ON AIR? via Apple here and Spotify here.
Arman Naféei is the host and creator of culture podcast Are We On Air and former Director d’ambiance at the Chateau Marmont in LA.
After a chance meeting at Jay Joplin’s White Cube Gallery in London, Arman Nafeei was handpicked by André Balazs in 2010 as the Music Director of all of his properties including The Boom Boom Room at The Standard Hotels, Sunset Beach in the Hamptons, celebrity favourite Chateau Marmont in Los Angeles, and the Chiltern Firehouse in London.
In 2013, Arman launched StudioNeu, a creative agency specializing in Music direction, Sound Design, spatial strategies and cultural programming. Here, Arman has worked with a wide range of clients in the cultural sector.
Ranging from Nile Rodgers’ “Freak Out Lets Dance” Festival to the weddings of both Gwyneth Paltrow and Heidi Klum. StudioNeu has also helped to define the sound identities of Fashion houses such as Giorgio Armani, Moncler, Chanel and Prada.
In 2020, Arman launched Are We On Air. The interview series was launched in April during the first lockdown to share some inspiring stories and sounds with the world and since then developed into a cultural audio magazine with some incredible personalities giving an intimate glimpse into their musical taste, creative process and entertaining stories.
Arman plans to spend 2021 between LA, Berlin and Milan, developing Are We On Air further, delving into the on-screen realm, as well as spearheading several music direction projects for fashion brands in Milan.
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I interviewed Dr Lora Shashine about her podcast, Baby Or Bust, what inspired her to start making it, and the work that goes into her series.
Tell me a bit about who you are.
I am a reproductive endocrinologist (fertility specialist) who was surprised by her own infertility. Infertility is a club no one wants to join but once you’re a member – you find the support you need. Infertility never really leaves you – even if you build the family of your dreams I wanted to give back in my own way to others in need.
How and why did you start podcasting?
I am open to opportunities to educate and connect with others in the fertility community. We Greg Mogo and the Baby or Bust team approached me with this opportunity – I jumped at it and never looked back. I am humbled and honored to be on this team.
What is your current podcast called, and how did you come up with the name?
Baby or Bust – the title reflects on mix of emotions in the midst of infertility: a little bit of anxiety and fear with hope and cautious optimism.
Each episode is an interview about family building. It’s a mix of interviews with experts on the latest research, bestselling authors, and ‘regular’ people with fertility stories they are willing to share to help others feel less alone. Whether you’re laughing through tears or reflecting on the incredible advancements in the field of fertility – you’ll walk away more informed and feeling connected to this incredible community
Do you host Baby Or Bust alone, or have guest hosts/partners?
I host and interview each episode and I’ve loved every minute of it. I’ve been helping people build their families for over 15 years and I learned so much through these incredible stories and people one interview at a time
Do you edit Baby Or Bust or have someone who does it for you?
I have an incredible team that edits my ums and goof ups but they’re sure to leave in a few bloopers to keep it interesting.
Do you script Baby Or Bust, or just chat as you go?
I think through what I’d like to learn about and talk about, but the conversation takes its own journey. It’s reflection through storytelling and that can’t be too scripted – it just happens authentically.
How has Baby Or Bust changed or developed since you began?
I am learning so much as I go. I am used to knowing how to do things – own my own medical practice, making decisions as a physician every day – it’s been a while since I’ve learned a new skill, but I’ve been humbled by the process of hosting. I have so much respect for interviewers and podcast hosts now.
What are you biggest challenges with Baby Or Bust?
Bringing interviews back to the story, the connection for the listeners. It’s easy to get lost in a conversation with a fellow physician or researcher about nuances but I need to remember to pull it back to the listener on the other end of the podcast. This experience is for them – not me.
What are your favourite podcasts to listen to?
Breen Brown’s podcasts, Armchair Expert, Smart less, Fresh Air, How I Built This, Tim Ferris, and my many True Crime podcasts (guilty pleasure)
How and where do you promote Baby Or Bust?
Any chance I get – all my social media outlets (Instagram, YouTube, TikTok) and anyone that will listen to me on the elevator, at the bus stop, anyone I’ve sat next to on an airplane (sorry passengers)
What’s something you never expected about podcasting? What have you learned that surprised you?
Humbling experience to learn a new skill. When I first started, I thought it would be easy since I talk to patients every day about their infertility but being a doctor and interviewing a guest are 2 totally different skills.
What is the first piece of advice you would give to anyone inspired to start podcasting?
Just do it. It’s tough. Get advice. Be humble. Fail a little. Make mistakes. Then do it again.
And, finally, are your proud of what you’re accomplishing with your podcast? Is it worth the effort?
ABSOLUTELY – can you hear me screaming that out loud. Thrilled, honored, humbled and ready to keep interviewing. Working on Season 2 now.
Pop all your work, website and social media links here so the readers can find you:
Name: Lora Shahine, MD, FACOG Affiliation: Pacific NW Fertility, Seattle, WA Title: Clinical Associate Professor, University of Washington Social Platforms: Instagram, YouTube, Twitter, TikTok, Facebook
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I interviewed podcaster, author and marketing expert Hilmon Sorey about his life, his career, and the work that goes into making his podcasts, including The Winning Zone Podcast and Startup Sales And Marketing Podcast.
Tell me a bit about who you are.
I am the co-founder of ClozeLoop a global sales strategy, training, and enablement firm; the co-founder of CoachCRM the only platform for managing coaching plans, activities, and outcomes for sales representatives; author of 8 books on sales and sales management; the host of The Winning Zone Podcast, and co-host of the Startup Sales & Marketing Podcast. So I stay pretty busy!
Hilmon Sorey
How and why did you start podcasting?
I am fortunate in that in my work I encounter really interesting thought leaders, authors, and practitioners. On a weekly basis I would find myself doing a poor job of sharing an insight or a practice that someone had conveyed with me in conversation. My enthusiasm for the idea would overshadow my ability to clear articulate what was said. But clients, colleagues and others who would listen would invariably say, “that’s SO interesting, I wish I could have been there.”
So I started thinking about having these conversations in a way that I could bring people along and afford an audience an opportunity to “get ideas from the horse’s mouth.” And The Winning Zone was born!
Startup Sales & Marketing was a little different. It’s very specific to a practice area at my firm. There are too many startup founders who are trying to bring innovative products to market based upon poor or outdated advice, and misconceptions about go-to-market strategy. The have a finite amount of capital, or runway, to make moves that are critical to the survival of their business so my colleague Ned Arick and I decided to open source our expertise and our network to have tactical conversations that equip startup founders with what they need to drive revenue at an early stage.
What are your current podcasts called, and how did you come up with the name?
The Winning Zone is named after a concept in my book Triangle Selling. The Winning Zone is essentially your zone of competitive differentiation. The place where you outpace the competition, and the area in which you should concentrate your focus.
The Startup Sales & Marketing Podcst is pretty self explanatory. It is what it is!
What platforms can we find your podcasts on?
Apple Podcasts, Spotify, and Google, and Audible
What sre your podcasts about?
The Winning Zone (TWZ) is a place for thought leaders, authors, and practitioners who are innovating in the space of management and leadership to come and discuss the topics that are having a dramatic impact on corporate or individual performance.
The Startup Sales & Marketing Podcast brings startup founders (both those who have already successfully met the early stage challenges and those who are in the process) to the audience to discuss go-to-market strategy, tactics, and war stories. Being a founder can be a lonely place. It’s a unique and all-consuming role. This podcast creates a community and discussion around the issues being faced.
Do you host alone, or have guest hosts/partners?
TWZ I host alone. SSM I have a co-host.
Do you edit your own podcasts or have someone who does it for you?
When you say edit, I’m assuming you just mean production. We don’t edit anything. If it’s said – it gets shipped that way! But yes, I do have a team member who handles all post production, drops in music and intro’s and outtros.
Do you script your podcasts, or just chat as you go?
I absolutely do NOT script either podcast. I do my research and then we chat a we go.
How have your podcasts changed or developed since you began?
Originally my intention for TWZ was to bring C-Level executives of growth companies or companies that had recently IPO-ed to the conversation. But what I found was that the audience was actually made up of those roles and they were less interested in hearing from peers, than in hearing from experts and thought leaders who could provide insights on how they can either personally excel or bring concepts back to their team. So I pivoted about 10 episodes in, to meet what my audience was asking me for.
What are you biggest challenges with your podcasts?
The biggest challenge is finding time in my calendar! Guests have been very accommodating with early mornings or evenings.
What are your favourite podcasts to listen to?
I’m currently loving “The Tides of History”, I really enjoyed “Dan Carlin’s Hardcore History”. Do you sense a theme? I’m a huge history fan. I love many of the Wondery podcasts including “Business Wars”, and their true crime series. I think Jason does a great job on The Angel Podcast and All-In is one of the few group formats I enjoy.
How and where do you promote your podcasts?
Exclusively LinkedIn and Twitter. Those two are where I have the largest following.
Do you earn money from podcasting, or is it a hobby?
I don’t directly earn money. But I have had a lot of client engage with my company because of the expertise demonstrated in conversations with guests. A LOT of startup founders reach out to join our startup accelerator based upon the insights and advice we offer on Startup Sales & Marketing.
What’s something you never expected about podcasting? What have you learned that surprised you?
My original major in college was Journalism and I wanted to focus on broadcast. But I was terrible and quickly changed to psychology. I’ve learned that with each episode I become a better listener.
I’ve also been so awed at the depths that people have explored topics that are interesting to them. Human being’s nature for curiosity and problem-solving is truly remarkable. There are many, incredibly fascinating people in the world and I’ve been fortunate to have conversations with some of them.
What is the first piece of advice you would give to anyone inspired to start podcasting?
Don’t take yourself too seriously just be authentic. In much the same way that you have a cadre of friends and people who love you in real life… your tribe will find you as an audience if you don’t try to manufacture a personality.
And, finally, are your proud of what you’re accomplishing with your podcast? Is it worth the effort?
I am! I mean, as with my books there are things I reflect on and cringe. I skim through just about every episode and identify places where I could do better. But then I just try to do better! It’s incredibly rewarding. I hear from my audience all the time about takeaways, or light-builb moments… for me that’s what it’s all about!
Pop all your work, website and social media links here so the readers can find you:
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I interviewed podcaster Kate Dawson Winkler about the word she does with Exactly Right Media, the podcasts she works on, and what inspires her.
Tell me a bit about who you are.
I’m a journalism professor at the University of Texas at Austin, a former documentary filmmaker, and a nonfiction author as well as a podcaster who specializes in crime history.
How and why did you start podcasting?
Kate Dawson Winkler
I worked for ABC News Radio for several years, and I had always loved audio stories. When I began writing my books, I would occasionally find stories that weren’t quite right for a book, so I decided to turn those stories into podcast seasons.
What is your current podcast called, and how did you come up with the name?
It’s called Tenfold More Wicked and it’s a phrase from Robert Louis Stevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde: “I knew myself, at the first breath of this new life, to be more wicked, tenfold more wicked, sold a slave to my original evil.” I love that book.
What platforms can we find Tenfold More Wicked on?
Tenfold More Wicked and Wicked Words are part of the Exactly Right network, home of My Favorite Murder. It’s available on Apple Podcasts, Stitcher, Amazon Music and anywhere people listen to podcasts.
What is Tenfold More Wicked about?
Tenfold More Wicked is a gruesome trip through history with chilling campfire stories of true crime. It’s a unique blending of narrative nonfiction storytelling with investigative journalism, a deep dive into the lives of victims…and killers. And how they made history. On Wicked Words, I interview journalists and writers about their best true crime cases to hear the stories behind the stories.
Do you host Tenfold More Wicked alone, or have guest hosts/partners?
Nope, just me!
Do you edit Tenfold More Wicked or have someone who does it for you?
I tag-team with other editors—we work together depending on our schedules. I always edit my own commercials and frequently my own trailers.
Do you script Tenfold More Wicked, or just chat as you go?
Tenfold is scripted because it’s like a documentary. The other show, Tenfold More Wicked Presents: Wicked Words, is an interview show so it’s just a lot of chatting.
How has Tenfold More Wicked changed or developed since you began?
It has stayed relatively the same over the past year. The stories on Tenfold must check a lot of boxes for me: an interesting time period, an important crime, a storyline that resonates with us today, and relatives who want to talk. There aren’t many stories that work for me, so the quality has stayed constant because I have to be really picky.
What are your biggest challenges with Tenfold More Wicked?
Just time—there’s not enough time to produce Tenfold year-round, so it must be limited to 18 episodes a year. But that’s why Wicked Words has been so wonderful (the interview show) because it can take over when Tenfold goes on hiatus.
What are your favorite podcasts to listen to?
I love nonfiction true crime shows, like mine, that tackle one case per season so it’s an immersive experience, plus a really good story. My buddy made Over My Dead Body—I thought it was well done. I loved Bear Brook, also.
Do you earn money from Tenfold More Wicked, or is it a hobby?
I earn money, which is nice!
What’s something you never expected about podcasting? What have you learned that surprised you?
I didn’t realize how important a show can be to listeners. And how invested they can be in you. I have people who reach out to me when it sounds like I’m congested, and they’re concerned that I’m sick! It’s actually nice.
How and where do you promote your podcast?
The podcasts launched on the Exactly Right network, so we were introduced to the My Favorite Murder listening audience. We also use social media to share historical photography about each story and connect with the audiences of our guests on Wicked Words. I also love swapping promos with like-minded podcasts. As the world opens further, I look forward to attending live events related to true crime.
What is the first piece of advice you would give to anyone inspired to start podcasting?
Find your voice. Who are you as a host? Who is your listener? How are you different than the other 2 million people out there who have a podcast? I think about those questions all the time.
And, finally, are you proud of what you’re accomplishing with your podcast? Is it worth the effort?
Yes, I’m proud of my shows. People reach out to me all the time, saying that they’re learning so much about history and society from my shows…and they’re entertained at the same time. That’s really great to hear.
Kate Dawson Winkler is the Host of the podcasts, Tenfold More Wicked, with a new season launching on January 17 (https://www.exactlyrightmedia.com/tenfold) and Wicked Words, from Exactly Right Media (www.exactlyrightmedia.com). She is a Journalism Professor at UT Austin, and the Author of American Sherlock & Death in the Air.
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I interviewed podcasters Wilnona and Jade about their podcasts, including The And I Thought Ladies and The Ladies Tales, what motivates them, and what goes into producing their shows.
Tell me a bit about who you are.
Jade: I am part of The And I Thought Ladies along with my best friend in the world Wi I am a pop poet. I also love to laugh.
Wilnona: I’m Wilnona. I’m part of the And I Thought Ladies. We write books of practical poetry and we host a podcast among other things.
How and why did you start podcasting?
Wilnona: We started podcasting because the group of ladies we wrote with had to keep getting together for interviews. After our book interviews we would chat. I was taking an audio engineering class at the time and it was an assignment. Why we continue to podcast , I know for me it is an absolute blast.
Jade: I love to learn we have on so many smart guest and I get to learn from them all.
What is your current podcast called, and how did you come up with the name?
Wilnona: The And I Thought Ladies podcast is named after the brand “And I Thought Ladies.” One of our other podcast is entitled “The Writer’s Class” this podcast is solely about the art of writing. The third one I named “Meet Hollywood Monday.”
Jade: The Ladies Tale podcast is my favorite. Professional actors do a table read of the show we write. We also interview actors and their managers on this show.
What platforms can we find your podcast on?
Spreaker, apple, Spotify, I heart radio, Facebook& YouTube has video of the interviews
What is your podcast about?
And I Thought Ladies Podcast features guests we want to learn from. The guest can be professional tea profilers to CEO or Relationship experts. You never know what you’ll get. All the episodes are short like around 15 minutes and they give practical advice about their profession.
Meet Hollywood Mondays: we talk to people behind or in front of the camera about their professions in Hollywood and our personal favorite the craft services table.
Writing class- Academics, awarded authors, and experts in the field of writing Ladies Tale Podcast- The show managers is an episodic so the audience can listen to a fictionalize behind the scenes of Hollywood type of podcast
Do you host alone, or have guest hosts/partners?
We tend to host alone. Sometimes we have co-host. If we know our knowledge base is lacking we have a co-host. Like when we had the co-creator of the show Friends our co-host was a screenwriter/actor
Or when the creator of prom for Broadway came on the show we asked a talent manager from the UK that manages theatre talent from the west end to come on and help us out.
Do you edit your own podcast or have someone who does it for you?
We don’t really edit our podcast. We love the authentic raw feel of the episode. Sometimes guest ask that we edit a few things here or there then we edit it ourselves.
Do you script your podcasts, or just chat as you go?
We definitely chat as we go. Once in a while a guest/talent manager or agent, may ask for questions before hand. We write a script for the ladies tale podcast when we’re doing table read podcast.
How has your podcast changed or developed since you began?
When we first started it was just us yammering on and on about a subject we chose. Now we have guest. Our biggest change was with the ladies tales podcast format. We wrote a script and the actors performed the parts like a radio play. We love that. Also we changed our format by partnering with another host to make a literary variety show for a UK Radio show.
Jades: It is a little more professional and we have a tagline/motto for the podcast. We listened to the feedback from guest and our fans.
What are you biggest challenges with your podcast?
Wilnona: Our biggest challenge is scheduling the podcast after they air. They go onto so many platforms it is hard to keep track and keep the scheduling straight. We still do this process manually.
Jade: to continuously pick wonderful and insightful guest to be on the show.
What are your favourite podcasts to listen to?
Wilnona: The Jo Sands Voice: The Jo Show Podcast
Jade: The 52 love podcast
How and where do you promote your podcast?
We own two magazines (25 Hottest Authors & And I Thought Literary Magazine so we promote them there. Usually we are on other people’s podcast we promote them during the interview. We do Facebook ads, we have a list of influencers we may invite to show recording. Of course we post on social media and in some groups, but only if we are sure it will be useful to the members of the group and it is in accordance with rules.
Do you earn money from podcasting, or is it a hobby?
We get money from ads.
What’s something you never expected about podcasting? What have you learned that surprised you?
Wilnona :It always surprises me how people react to being on the podcast. A spectrum of reactions. Some people really need to be prepared, others are free flowing, still others are actually nervous.
Jade: The guest we book for our show surprises me. Yet I always walk away learning something.
What is the first piece of advice you would give to anyone inspired to start podcasting?
Wilnona: Podcasting is fun, do it because you are having fun with the show and then you’ll stick with your show. Also, good audio equipment.
Jade: Just start podcasting. If you are doing video to go along with the video remember lighting, lighting, lighting!!
And, finally, are your proud of what you’re accomplishing with your podcast? Is it worth the effort?
Wilnona We are thrilled to have these podcast. Since we learn from each guest, and make friends with some of the guest far beyond the show it is worth the effort.
Jade:Absolutely. The old adage Anything in life worth having is worth working for.
Pop all your work, website and social media links here so the readers can find you:
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Journalist and media consultant Fiona Scott has launched a podcast for business owners, charities, marketing and PR professionals – ‘PR Not BS’. It includes hints, tips and interviews with people about how they use PR and chats with journalists and influencers.
South West journalist and media consultant Fiona Scott has launched a podcast to dispel the myths and mysteries around the dark arts of PR.
PR Not BS
Her PR Not BS podcast went live this month and features advice and tips to business owners, charities, social enterprises, company directors as well as public service organisations and other PR professionals.
Fiona Scott
“During the pandemic I’ve spent a lot more time training people in business and in the charitable sector to be visible and present when we were locked down tight for weeks at a time,” Fiona said.
“This led me to plan a podcast with the aim of removing some of the smoke and mirrors which exist around public relations.
“Every organisation, from business to charity, has to be visible and there’s no way around that. How they make themselves visible is PR and it’s not a dark art. It’s hard work which requires effort and budget and it will be different for every organisation.”
Podcast Interviews
The podcast features interviews with business owners and fellow journalists and influencers. To give it a kickstart, 12 episodes have been released this month and in 2022, two more will be published each month. Fiona has been recording her podcasts at the studios of Swindon 105.5 community radio in Liden.
“To date there have been more than 370 downloads and the most popular have been interviews with a national journalist and a magazine editor sharing their views of PR – the best and the worst examples they’ve experienced.
“I’ve also interviewed business owners such as Wiltshire’s own James Phipps, former CEO of Excalibur, Dragons’ Den entrepreneur Ed Hollands of DrivenMedia and jewellery maker Lisa Berry of Cheeky Little Prints.
“In January, I’ll be kicking the year off with some PR advice for 2022 and later in the month, I’ll be publishing an interview with broadcaster, and fellow media trainer Janey Lee Grace,” Fiona said.
Find PR Not BS Podcast:
PR Not BS can be found in all of the usual podcast places and more details are available here – https://scottmedia.uk/podcasts/
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I interviewed podcaster Nyge Turner about his podcast, Adult ISH, what inspired him to start it, and the audience he is hoping to offer support to.
Tell me a bit about who you are.
I’m from Richmond, California and I’m a producer and host of Adult ISH, a podcast produced by YR Media and distributed by Radiotopia. YR Media is a national network of young, diverse journalists and artists, and this show is basically produced by and for young adults figuring out their lives as they get into “adulting.”
I’m also the proud father of a new puppy!
How and why did you start podcasting?
Nyge Turner
I started playing with podcasting when I was 18 and my friend and I started “Not Your Father’s Podcast” where we talked about any and everything from slang to traffic. I joined Adult ISH in June 2018 – I was part of a national talent search for the hosting role and I won! (along with the talented Merk Nguyen who is now a voice actress.) I actually beat one of my college friends who told me to apply.
What is your current podcast called, and how did you come up with the name?
Adult ISH came from a big brainstorming session – we were trying to figure out a podcast name that had something to do with young people and adulting. We started a competition at YR Media for the winning name and my coworker Nancy DeVille came up with the amazing name.
What platforms can we find Adult ISH on?
Wherever you get your podcasts! Or at adultishpodcast.com
What is Adult ISH about?
Everything about learning to be an adult. And the format is everything from personal stories to interviews. This season we’re trying a new format: Dear Adult ISH, where people can write in letters to the show and we dive into issues that way. We’ve heard from so many people over the years about their own adulting struggles, and we are finally bringing those stories to the forefront of our show. It’s so rewarding to be sharing the driver’s seat with other young adults, who we have always wanted on this journey with us.
Do you host Adult ISH alone, or have guest hosts/partners?
Adult ISH launched with two hosts — me and Merk Nguyen and we really built the show around our own lives and experiences, along with producer Davey Kim, and later Georgia Wright and Dominique French (Dom) joined the crew. Everyone on the team has made appearances on the show, since we’re all young adults, and Dom has taken the hosting chair in some of the episodes in Season 6.
Do you edit Adult ISH or have someone who does it for you?
It’s a team effort. We share a lot of the work across the team – I take the lead on hosting, interviews and show copy, but I also do audio editing and work on features for the show. Someone else on the team does the polishing at the end, and we often use music and art created by young people from YR Media.
Do you script Adult ISH or just chat as you go?
I would say it’s a mix. We script and we plan ahead, but interviews and show copy is usually filled with a bunch of unscripted anecdotes. I prefer to have a script for safety and then just ignore it and riff as much as possible.
How has Adult ISH changed or developed since you began?
The team is always changing and reimagining the show each season. We started out with a lot of celebrity interviews, then moved into more personal storytelling, and now have shifted to an advice column kind of format.
What are your biggest challenges with Adult ISH?
Picking and choosing when to insert myself, when I’m talking to guests. I often share a lot of personal experiences in my interviews as part of my questions, but you want to make sure that doesn’t take from what the guests have to offer.
What are your favourite podcasts to listen to?
I love “Bodega Boys” and “Leaving the Theater” (I love movies!)
How and where do you promote Adult ISH?
We’re lucky to be part of the Radiotopia network, so they help with marketing and getting our show out into the world. YR Media also has a marketing and social team that helps push out our show and content and gets us visibility. We also have Adult ISH social media accounts on IG/Twitter (@yradultish) and FB (adultishpodcast) where people can follow our episodes, along with more info about the team and our lives.
Do you earn money from podcasting, or is it a hobby?
Lucky for me I do this as my job at YR Media! So I get paid to work on the show as a full time employee.
What’s something you never expected about podcasting? What have you learned that surprised you?
The toll that sharing so much can take, is something I didn’t expect. Once I wrapped my mind around it, it was cool. But you have to be sure to prioritize self-care when you are sharing your life with the world.
What is the first piece of advice you would give to anyone inspired to start podcasting?
Make sure the content that you put out is authentically you. If you’re not being yourself, it will be hard for you to listen to your show – not to mention other people, and…you don’t want that!
And, finally, are you proud of what you’re accomplishing with Adult ISH? Is it worth the effort?
Definitely. Once one person reaches out and says how something I’ve shared has impacted them, there’s no way to really measure how much motivation that gives you. And the letter-writers from this season who say afterwards how much they appreciate our work really makes all the effort worth it.
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Podcast hosts are regularly on the look out for guest speakers, and for Sue Bowles that is her speciality.
Sue Bowles
Sue Bowles
Sue Bowles is a survivor turned author, speaker, and Master Certified Life Coach. Having done the hard work of healing from a childhood rape, an eating disorder, other sexual assaults, and being twice suicidal, Sue now defines the effect the life-altering events have on her. The events no longer define Sue; she defines them.
“Being a podcast guest has been powerful in helping break the stigma around mental health struggles,” explained Sue. “The stigma is different in various countries, and talking about it normalizes it more. I have been blessed to now be an international podcast guest, appearing on award-winning podcasts.”
My Step Ahead
Sue leads My Step Ahead, an organization committed to breaking the stigma around mental health struggles. “You only have to be a step ahead to help the person behind you” is the bedrock to the value Sue brings. She helps stuck people get unstuck by discovering Hope, journeying together for the next step ahead.
Whether speaking on a podcast, a stage, or one-on-one, Sue’s enthusiasm is contagious, shining the light of hope wherever the listener needs, cheering them to see their dreams become present reality.
Sue’s award-winning first book, “This Much I Know…The Space Between” is available on Amazon and Kindle.
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