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On The Table Read, “the best creativity magazine in the UK“, Atlas Flowers looked at search data to find the new trends in wedding flowers in the UK.
Wedding Flowers
Wedding trends have seen dramatic shifts in recent years, from an elopement boom this summer to a surge in the number of brides renting their wedding dresses rather than buying them. A review of sales and search data from floral wholesaler Atlas Flowers has now found that there’s been a shift in wedding flower and foliage choices too, with Ruscus foliage and Lagurus Ovatus (bunny tail grass) outstripping eucalyptus and gypsophila as the most popular floral decor details picked in 2022.
- Though eucalyptus and gypsophila – whether fresh, dried or faux – are historically the top ‘floral filler’ items used in wedding flowers and household bouquets, among other things, this year has seen a gradual shift to other options as brides and home decor aficionados seek new, alternative options.
- A look at the most-sold flowers and foliage of the year so far shows that preserved ruscus stems and bleached bunny tail grass are now in the top three picks, while rose sprays, gypsophila and eucalyptus sit beneath these in the top 10.
Gypsophila
“Gypsophila is one of the most popular ‘filler’ flowers used by wedding designers, and has long been a top choice for centrepieces, bouquets and hair adornments, along with several varieties of eucalyptus.” Says Kate Blott, Atlas Flowers marketing manager. “While roses, gypsophila and eucalyptus are all still very popular with brides and florists alike, it’s clear that many of 2022’s brides have been inspired to try something new.”
Overall online interest in gypsophila has dropped slightly this year compared to 2021, and searches for eucalyptus in a range of forms are down between -15% and -51%. Meanwhile, searches for ruscus and bunny tail grass grew 37% and 21% respectively between summer 2021 and 2022.
Ruscus And Laguras Ovatus
“There’s no one single reason why Ruscus and Lagurus Ovatus have surged in popularity, but a quick glance at Instagram and Pinterest make it clear that their popularity is still snowballing.” Kate goes on to say. “For dried grasses in particular, we’re sure that some of the fresh interest has come from influencers like Mrs Hinch and Stacy Solomon showcasing pampas and other similar grasses in their own homes.”
Artificial And Dried Flowers
A shift towards artificial and dried bouquets that happened throughout the pandemic also looks like it’s here to stay, with the popularity of these long-lasting, re-saleable options still outstripping interest in other bouquets by a considerable distance each month.
“Even now, there are more people searching online for artificial and dried wedding bouquets each month than are searching for their bouquet by colour, by flower or by style.” Kate goes on to say.“Aside from the fact that these types of bouquets can be prepared and viewed well in advance of the big day, they also come with the benefit of easy long-term storage should the bride decide to keep her bouquet as a memento. Some budget-conscious couples are also looking for floral options they can resell once the day is over, to recoup some of the cost of the event.”
For florists, wedding stylists and decor designers, it looks shifting trends are certain to return in 2023’s weddings.
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