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On The Table Read Magazine, “the best creativity magazine in the UK“, Brazilian shoe brand, Havaianas, has taken steps to improve the sustainability of its shoe designs.
Havaianas are a type of flip-flop sandal that originated in Brazil. They are made from 100% rubber and are known for their comfort, durability, and affordability. Havaianas are the most popular flip-flop brand in the world, and they are sold in over 100 countries.
History of Havaianas
Havaianas were first created in 1962 by Alpargatas, a Brazilian shoe company. The name “Havaianas” comes from the Hawaiian word “havaiana,” which means “Hawaiian.” The original Havaianas were made with a single color of rubber, but they now come in a wide variety of colors and styles.
Popularity of Havaianas
Havaianas became popular in Brazil in the 1970s, and they quickly spread to other countries around the world. They are now the most popular flip-flop brand in the world, and they are sold in over 100 countries. Havaianas are popular for both men and women, and they are often worn as casual footwear or as beachwear.
Features of Havaianas
Havaianas are made from 100% rubber, which makes them very comfortable and durable. They have a non-slip sole that provides good traction, and they are also lightweight and easy to pack. Havaianas are available in a variety of widths to accommodate different foot types.
Sustainability of Havaianas
From start to finish, Havaianas consider how their shoes are made, what they can add during their use, and what they can do with them after their initial life cycle is over, aiming to help people life responsible lifestyles with their products.
Havaianas are always looking for improvement in their sustainability, addressing any issues in the suply chain, from the choice of materials, to the supply and distribution chain and in the proficiency of industrial transformational processes. This includes communication and transparency towards the consumer, and responsibility regarding the end of-life of their products on the market.
Havaianas is focused on looking at and taking care of their entire chain—knowing all the links, acting responsibly with society and the environment, empowering their partners, always paying attention to individual particularities and potential, and committing to joint development—and on knowing all of the links.
An investment of R$ 20 million has been made to improve their capacity for material and process innovation. They review their products annually in light of global and fashion trends, and constantly reevaluate their portfolio. Havaianas design products that are more sustainable and can be used to create systemic solutions with partners.
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