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On The Table Read, “the best creativity magazine in the UK“, Reboot Online Marketing share how many views you need to achieve on your YouTube channel to earn the average annual salary.

  • At #11, Brits would need to gain 8,629,386 or 97,488,739 views on their respective YouTube and TikTok channels to earn enough revenue to match the £25,971 net average annual salary in the country.
  • Switzerland tops the list – needing over 19 MILLION YouTube views and 218 MILLION TikTok views to meet their salary of €67,800
  • Those in Denmark need 13,355,263 YouTube views or 150,878,378 TikTok views to meet their €46,800 average salary
  • Turkish residents would only need 1,047,980 YouTube views to meet their annual salary of £3,154 – and 11,839,339 TikTok views

Earning From YouTube And TikTok

With the price of household bills rising at a rate faster than we’ve ever seen before, more and more people are turning to side hustles to cover gaps in their bills. One of the most prevalent side hustles is the use of social media, for example using YouTube or TikTok to create content with the intention of earning money through Adsense or the TikTok Creator Fund.

Indeed, data from search analysis engine Ahrefs shows that YouTube searches for “how to make money on YouTube” stand at 44,000 PER MONTH, with TikTok’s similar search not far behind with 35,000 results per month.

So, with there being interest in turning a side hustle into the main, Reboot SEO Firm utilised the social media calculator at Lickd to establish just how many views on YouTube and TikTok Brits need to achieve to equal their yearly salary, and for scale we’ve compared with the EU too.

TikTok - Aaron Weiss on The Table Read
TikTok – Aaron Weiss

The results are below, and upscaled data here: LINK.

video editor,video recorder

The Research

Interested in content platforms, Reboot SEO Firm utilised data from to establish how many YouTube views citizens in 40 European countries would need to earn the same amount as the net average yearly salary in their respective country if they were considering quitting their job to become a full-time social media star.

Before considering the amount of YouTube views needed, it should be established that the prerequisites needed to be eligible for ‘YouTube’s Partner Programme’ (the programme which enables an individual to make ad revenue from their YouTube videos) is a minimum 1,000 genuine subscribers and over 4,000 valid watch hours from the public in the last 12 months. 

The Findings

Reboot SEO Firm found that Swiss citizens would need to amass 19,365,032 views on their YouTube channel or 218,772,523 TikTok views to generate income that is equal to the net average annual salary of €67,860 (£58,281) in their country.

Denmark (13,355,263) Norway (12,742,225) and Luxembourg (12,235,513) are among the other European countries where aspiring YouTubers would need to surpass over 10 million views on their YouTube channel to accumulate ad revenue that is the same as the net average yearly income in their respective countries – Denmark (£40,194), Norway £38,349) and Luxembourg £36,624), respectively ranking second, third and fourth.

United Kingdom is in 11th position, with Brits needing to gain 8,629,386 views or 97,488,739 views on their respective YouTube and TikTok channels to earn enough revenue to match the £25,971 net average annual salary in the country.

At the other end in the 40th spot is Turkey as Turks with dreams of being a YouTube or TikTok star would need to attract 1,047,980 or 11,839,339 views to earn enough revenue for it to be equivalent to the net average yearly salary of €3,672 (£3,154) in the country. 

Sutipond Somnam / Shutterstock on The Table Read
Sutipond Somnam / Shutterstock

House Prices To Earnings

How about House Prices? Londoners looking to climb the property ladder will need a whopping 176,039,474 YouTube views – for an average house price of £529,829.

Live just outside the capital? A home in the South East will set you back 126,851,974 YouTube views or 1,433,084,463 TikTok views. (For a £382,781 home)

Those residing in the North East have it easier. For a £155,215 home, you’ll need 51,776,316 YouTube views or 584,932,434 TikTok views.

Reboot Online Marketing’s Top Tips for Aspiring Social Media Stars:

  1. Understand the ‘why’?

It is important to ask yourself why you want to become a YouTuber. Simply trying to become wealthy from it is not a good enough reason. You ideally want to create a channel which showcases your opinions, passions, and expertise on a subject area(s) you enjoy and are wholeheartedly invested in. By doing so, you give your channel a clear focus and ensure some form of consistency – because you’re more likely to upload regularly if it’s something you have a genuine interest in. 

  • Keep Up

Once you have identified the type of content you want to specialise in, it is your responsibility to stay ahead of the curve. Look out for the latest developments or trends going on in your niche and provide your ‘expert’ opinion on them. Likewise, create fun and engaging content where you can integrate the likes of infographics, question and answer formats and collaborations with other YouTubers/TikTok into your videos to add more depth and discussion around your views/opinions/predictions.

  • Show Gratitude

Building up a following on YouTube or TikTok will undoubtedly take time but if you upload regularly and try to make each video better than the last, you are on the right path. Any followers you do gain in your early stages, engage with them in the comments by thanking them for their support. Likewise, use any of their constructive criticism as feedback to improve your channel and don’t be afraid to ask them what sort of videos/content they would like you to do more of – try to cater to their wants/needs.

Methodology for the Research

  1. Reboot SEO Firm wanted to identify which geographically UK and European nations citizens would have to accumulate the most views on YouTube and TikTok to afford the average national wage of their country.
  2. To do this, the net average yearly salary (meaning take home pay after tax) was taken for each nation, from this source. The data, presented originally in month format, was multiplied by twelve to give the average yearly income, with all currencies converted to Euros for maximum accuracy.
  3. Once all country earning data had been scraped, Reboot SEO Firm consulted media platform, utilizing their social media tool to calculate the quantity of views needed from both YouTube and TikTok to earn the average salary.
  4. For clarity, social media requirements were followed. For example, YouTube requires a minimum of 1000 subscribers and over 4000 valid watch hours from the public in the last 12 months for the YouTube channel to be applicable for the YouTube partner programme, with data taken from their site.
  5. Population data was taken from this source.
  6. After completing all data, Reboot SEO Firm then consulted online analytics tool Ahrefs for further evidence of people wanting to become the next social media star. Phrases such as “how to make money on YouTube” and “how to earn money on TikTok” were used (both phrases may have small alterations for results purposes).
  7. For full accuracy, nations with fewer than 50,000 permanent residents were excluded from the list. These nations include (but are not limited to) San Marino, Vatican City, Lichtenstein. Armenian data was unavailable. Russia and Ukraine were excluded due to the current conflict.
  8. All data was collected on 31/08/2022 and is correct as of then.

Notes to Editors:

If you do use the provided stock image of YouTube, then please make sure to use it with the appropriate credit which is as follows: Sutipond Somnam / Shutterstock. TikTok is ‘TikTok – Aaron Weiss’.

We really hope you find this data useful. If you do end up using it, we would very much appreciate a link to who commissioned the data. A link credit allows us to keep supplying you with future content that you may find useful.

If there’s anything further you need, please do not hesitate to email me! As mentioned, the full dataset is available at this link: HERE.

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