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On The Table Read Magazine, “the best book magazine in the UK“, Trish Stevens, founder and CEO of Ascot Media, offers advice for authors for how to market their work, even when their books have been out for a while, and you get a 10% discount with Ascot Media through The Table Read!

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Marketing Your Book

Authors are always looking for opportunities to promote their work, and when so many new books are released every week, the pressure to compete can feel overwhelming. Trish Stevens, founder and CEO of Ascot Media Group in Houston, explained that while many authors believe that a book’s success or failure hinges on the groundwork done within a few brief months surrounding the book’s publication date, it is simply not true.

It’s really a shame that so many authors believe this. Even when the publisher moves on to the next great book, sometimes just a couple of months later, the fact is, you can promote your book for years to come and still get great results, as long as there’s nothing in it that becomes outdated quickly, like technology.

The key to sustaining any marketing momentum is to keep the messaging — and the mode of delivery — fresh.

-Trish Stevens

To get attention on your book, regardless of when it was released, Trish recommends giving talks or readings at local bookstores or coffee houses; taking part in broadcast interviews; offering discounts on bulk purchases for book clubs, schools, businesses or other groups; and being active on social media.

The sky’s the limit, and anything is possible, so get creative! Keep your marketing fresh and exciting, and you’ll keep getting results.

Most importantly, if you have self-published your book, make absolutely sure it has been thoroughly edited. Too many authors try to get around that, and that is the biggest mistake they make. Never think that your writing skills are good enough to simply publish your book online. One mistake in a book can put a reader off, instantly. And, if that causes bad reviews, you will become ‘stuck.’ Find a creditable editor!

-Trish Stevens

Book Publicists

Stevens advises authors handling their own publicity to look for ways to make the topics of their books newsworthy, while avoiding hyperbolic language and fluff. And if they don’t have time for self-promotion, they can hire a reputable book publicist.

A book publicist can help you keep your book in the public eye; they can communicate with the media and secure interviews and appearances for you; help keep your story in print; and they can help you reach new audiences.

If they used a publicist during the first few months and got little to no results, they need to consider the possibility that the publicist just didn’t do a good enough job for them. Don’t let your dream die because someone failed to get you in the public eye.

-Trish Stevens

The bottom line, Stevens emphasized, is that authors have spent years (in most cases) bringing their books to fruition, so they shouldn’t give up so quickly when it comes to publicizing it.

On more than one occasion, Stevens said she has heard authors describe their excitement as like being a kid again on Christmas morning — running downstairs, getting on their PCs to see just how many media hits have come in. Many of these types of testimonials can be found along with contact information at https://ascotmedia.com/testimonials/.

There’s nothing more gratifying to me in this book world than seeing authors get so excited after their campaigns kick-off and watching them on TV discussing their books. Many of these authors’ books failed in publicity years earlier. We reignite their dreams, and it is extremely rewarding.

Don’t let anyone tell you that you can’t keep marketing your book. As long as you have a passion for it, there’s no reason you can’t continue to reach new readers and touch their lives, for years to come.

-Trish Stevens

About Ascot Media Group

For an exclusive 10% discount, courtesy of JJ Barnes of The Table Read Magazine, be sure to quote reference JJ-10% when contacting them about your book.

For more than 16 years, Ascot Media Group has specialized in publicity campaigns for emerging and established authors alike, helping them achieve local, national and international exposure. The company has been voted number one for book publicity multiple times over the course of its history and has helped some authors reach the NY Times bestsellers list.

They work with first-time authors who are self-published. They also take older books and reignite the author’s dreams. They’ve been voted No. 1 in the USA for book PR multiple times. In the UK, they work with all the national newspapers, the BBC TV and radio for American and UK authors.

They target TV, radio, magazines, newspapers, podcasts, Internet news sites and bloggers for everyone! Your press release will go to 10,000 “different” media personnel each week; about 50,000 total for one month. Media hits start coming back for you the same/next day your campaign kicks off. They call them hits because they are solid requests for interviews and reviews from the media.s

Find more from Ascot Media now:

For an exclusive 10% discount, courtesy of JJ Barnes of The Table Read Magazine, be sure to quote reference JJ-10% when contacting them about your book.

For more information, please visit https://ascotmedia.com/

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